Narrow search
Showing 1 - 10 of 4,897
Cover Image
Energy efficiency in web development : investigation of the power consumption of a web application with different load distribution
Kleinert, Florian; Arndt, Hans-Knud - In: Advances and New Trends in Environmental Informatics : …, (pp. 201-216). 2023
Persistent link: https://www.econbiz.de/10014022701
Cover Image
Stars in Social Media : New Light Through Old Windows?
Gaenssle, Sophia - 2019
We review the economics of superstars, originally developed for stars in traditional media, and discuss whether they are applicable for the (allegedly) novel phenomenon of stars in social media (influencer, micro-celebrities). Moreover, we analyse potentially new factors for creating social...
Persistent link: https://www.econbiz.de/10012888755
Cover Image
Stars in social media: new light through old windows?
Gänßle, Sophia; Budzinski, Oliver - 2019
We review the economics of superstars, originally developed for stars in traditional media, and discuss whether they are applicable for the (allegedly) novel phenomenon of stars in social media (influencer, micro-celebrities). Moreover, we analyse potentially new factors for creating social...
Persistent link: https://www.econbiz.de/10011994966
Cover Image
eWOM and the importance of capturing consumer attention within social media
Daugherty, Terry; Hoffmann, Ernest - In: Journal of marketing communications 20 (2014) 1/2, pp. 82-102
Persistent link: https://www.econbiz.de/10010244651
Cover Image
The implications of advertising personalization for firms, consumers, and ad platforms
Frick, Thomas Walter - 2018
Persistent link: https://www.econbiz.de/10012111629
Cover Image
Competing for attention on information platforms : the case of news outlets
Meyer, Tim; Kerkhof, Anna; Cennamo, Carmelo; … - 2022
Persistent link: https://www.econbiz.de/10013271575
Cover Image
KMS for fostering behavior change : a case study on Microsoft Hohm
Hercheui, Magda David - In: Knowledge management 2.0 : organizational models and …, (pp. 214-232). 2012
Persistent link: https://www.econbiz.de/10009376543
Cover Image
Self-determination theory and word of mouth about energy-saving behaviors : an online experiment
Sweeney, Jillian C.; Webb, David A.; Mazzarol, Tim; … - In: Psychology & marketing 31 (2014) 9, pp. 698-716
Persistent link: https://www.econbiz.de/10010405138
Cover Image
Reputation and certification in online shops
Hackl, Franz; Kügler, Agnes; Winter-Ebmer, Rudolf - 2011
We investigate the impact of self-organized reputation versus certification by an independent institution on demand for online shops. Using data from a large Austrian price comparison site, we show that quality seals issued by a credible and independent institution increase demand more than...
Persistent link: https://www.econbiz.de/10009376081
Cover Image
Reputation and certification in online shops
Hackl, Franz; Kügler, Agnes; Winter-Ebmer, Rudolf - 2011
We investigate the impact of self-organized reputation versus certification by an independent institution on demand for online shops. Using data from a large Austrian price comparison site, we show that quality seals issued by a credible and independent institution increase demand more than...
Persistent link: https://www.econbiz.de/10009685475