eWOM and the importance of capturing consumer attention within social media
Year of publication: |
2014
|
---|---|
Authors: | Daugherty, Terry ; Hoffmann, Ernest |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 20.2014, 1/2, p. 82-102
|
Subject: | electronic word-of-mouth | social media | consumer attention | eye-tracking | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour |
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