//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Electronic word-of-mouth and t...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social Web
Consumer behaviour
82,943
Konsumentenverhalten
80,463
Brand management
17,666
Markenführung
17,252
Online-Marketing
13,142
Internet marketing
13,026
Brand image
11,164
Markenimage
11,050
Relationship marketing
10,490
Beziehungsmarketing
10,456
Theorie
10,383
Theory
10,200
Social web
9,282
Markenartikel
6,470
Brand
6,436
Online-Handel
6,406
Online retailing
6,391
Customer satisfaction
6,186
Kundenzufriedenheit
6,011
USA
5,756
Deutschland
5,576
United States
5,499
Germany
5,220
Werbewirkung
5,097
Electronic Commerce
5,065
Advertising effects
5,038
Viral marketing
4,875
Virales Marketing
4,855
E-commerce
4,805
Service quality
4,665
Dienstleistungsqualität
4,612
Einzelhandel
4,533
Retail trade
4,478
Marketingmanagement
4,445
Marketing management
4,424
Advertising
4,355
Werbung
4,301
Experiment
3,670
Verbraucherverhalten
3,590
more ...
less ...
Online availability
All
Undetermined
4,876
Free
1,672
Type of publication
All
Article
7,332
Book / Working Paper
1,953
Journal
6
Type of publication (narrower categories)
All
Article in journal
6,530
Aufsatz in Zeitschrift
6,530
Aufsatz im Buch
803
Book section
803
Graue Literatur
259
Non-commercial literature
259
Working Paper
190
Arbeitspapier
187
Hochschulschrift
153
Collection of articles of several authors
133
Sammelwerk
133
Aufsatzsammlung
102
Case study
96
Fallstudie
96
Conference paper
84
Konferenzbeitrag
84
Ratgeber
74
Thesis
73
Guidebook
69
Konferenzschrift
34
Lehrbuch
26
Collection of articles written by one author
19
Sammlung
19
Textbook
16
Conference proceedings
11
Handbook
9
Handbuch
9
Glossar enthalten
8
Glossary included
8
Festschrift
3
Article
2
Einführung
2
Mikroform
2
Reprint
2
Research Report
2
Statistics
2
Statistik
2
Systematic review
2
Übersichtsarbeit
2
Advisory report
1
more ...
less ...
Language
All
English
8,767
German
524
Polish
4
French
3
Spanish
3
Author
All
Dwivedi, Yogesh Kumar
22
Law, Chun Hung Roberts
21
Filieri, Raffaele
20
Hajli, Nick
20
Loureiro, Sandra Maria Correia
20
Martínez-López, Francisco J.
19
Harrigan, Paul
18
Rita, Paulo
18
Stephen, Andrew T.
17
Hollebeek, Linda D.
16
Ozuem, Wilson
16
Bigné Alcañiz, J. Enrique
14
Flavián Blanco, Carlos
14
Füller, Johann
14
Hennig-Thurau, Thorsten
13
Schweidel, David A.
13
Thaichon, Park
13
Veloutsou, Cleopatra
13
Karjaluoto, Heikki
12
Kreutzer, Ralf T.
12
Moe, Wendy W.
12
Pitt, Leyland F.
12
Qiu, Liangfei
12
Tan, Yong
12
Burmann, Christoph
11
Casaló, Luis V.
11
Cova, Bernard
11
Gázquez-Abad, Juan Carlos
11
Haenlein, Michael
11
Kumar, Vikas
11
Sabatini, Fabio
11
Seo, Yuri
11
Skiera, Bernd
11
Constantinides, Efthymios
10
Gu, Bin
10
Hinson, Robert
10
Hong, Yili
10
Kim, Juran
10
Kozinets, Robert V.
10
Moro, Sérgio
10
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
35
IGI Global
15
National Bureau of Economic Research
6
Books on Demand GmbH <Norderstedt>
4
Friedrich-Schiller-Universität Jena
4
Nomos Verlagsgesellschaft
4
American Marketing Association
3
Edward Elgar Publishing
3
MITP Verlags-GmbH & Co. KG
3
Springer Gabler <Firma>
3
Universität Mannheim
3
Verlag Dr. Kovač
3
Bundesverband Digitale Wirtschaft
2
Chartered Institute of Public Relations
2
De Gruyter Oldenbourg
2
Fachhochschule Reutlingen / European School of Business
2
Haufe-Lexware GmbH & Co. KG
2
Information Resources Management Association
2
OECD
2
Springer International Publishing
2
Springer-Verlag GmbH
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Braunschweig
2
Universität Bremen
2
Westfälische Wilhelms-Universität Münster
2
Wiley-VCH
2
epubli GmbH
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Academy of Marketing
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Bundesanzeiger Verlag
1
Center of Market Oriented Product and Production Management
1
DGT Jahrestagung <19., 2015, Kempten>
1
Deutsche Gesellschaft für Tourismuswissenschaft
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Droemer Verlag
1
Eberhard Karls Universität Tübingen
1
Erich-Schmidt-Verlag
1
more ...
less ...
Published in...
All
Journal of business research : JBR
327
Journal of retailing and consumer services
194
International journal of internet marketing and advertising : IJIMA
151
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
115
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
107
Technological forecasting & social change : an international journal
106
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
90
International journal of advertising : the review of marketing communications
78
Journal of marketing communications
76
Information systems research : ISR
73
Tourism management : research, policies, practice
72
Journal of promotion management : innovations in planning and applied research
66
The journal of product & brand management
66
The journal of brand management : an international journal
65
Industrial marketing management : the international journal for industrial and high-tech firms
63
International journal of electronic marketing and retailing : IJEMR
61
Journal of internet commerce
61
Journal of management information systems : JMIS
61
Psychology & marketing
61
International journal of hospitality management
59
SpringerLink / Bücher
56
Business horizons
55
Journal of marketing management : MM
55
International journal of technology marketing : IJTMkt
54
Journal of electronic commerce research : JECR
51
Journal of marketing
50
Electronic commerce research
49
International journal of business information systems : IJBIS
49
Journal of marketing management : JMM ; journal of the Academy of Marketing
49
Cogent business & management
48
Marketing intelligence & planning
47
Journal of travel and tourism marketing
46
International journal of consumer studies
44
International journal of contemporary hospitality management
41
Management science : journal of the Institute for Operations Research and the Management Sciences
41
Springer eBook Collection
41
Journal of advertising research
40
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
40
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
39
Journal of hospitality marketing & management
39
more ...
less ...
Source
All
ECONIS (ZBW)
9,282
EconStor
7
OLC EcoSci
2
Showing
1
-
10
of
9,291
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
When brands get real : the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly)
;
Kim, Hyejin
;
Kim, Yoojung
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
Saved in:
2
The impact of Facebook presence on brand image
Coelho, Joana
;
Nobre, Helena
;
Becker, Kip
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
3
,
pp. 320-332
Persistent link: https://www.econbiz.de/10010490485
Saved in:
3
The influence of brand image for the online direct selling of a Malaysian micro-enterprise cosmetic brand : the mediating role of brand awareness
Rajat Subhra Chatterjee
;
Seduram, Linda
;
Tan Sin Kwang
; …
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 593-614
Persistent link: https://www.econbiz.de/10012670734
Saved in:
4
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
5
The role of paid and earned media in building entertainment brands : reminding, informing, and enhancing enjoyment
Lovett, Mitchell
;
Staelin, Richard
-
2012
preferences and self-reported preferences and
expectations
. We use this model to not only assess the relative impact of …
Persistent link: https://www.econbiz.de/10009699396
Saved in:
6
Customer engagement in a Facebook brand community
Gummerus, Johanna
;
Liljander, Veronica
;
Weman, Emil
; …
- In:
Management research review
35
(
2012
)
9
,
pp. 857-877
Persistent link: https://www.econbiz.de/10009660470
Saved in:
7
The impact of user interactions in social media on brand awareness and purchase intention : the case of MINI on Facebook
Hutter, Katja
;
Hautz, Julia
;
Dennhardt, Severin
; …
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 342-351
Persistent link: https://www.econbiz.de/10010224852
Saved in:
8
Enhancing consumer-brand relationships on restaurant Facebook fan pages : maximizing consumer benefits and increasing active participation
Kang, Juhee
;
Tang, Liang
;
Fiore, Ann Marie
- In:
International journal of hospitality management
36
(
2014
),
pp. 145-155
Persistent link: https://www.econbiz.de/10010239303
Saved in:
9
The effects of positive and negative online customer reviews : do brand strength and category maturity matter?
Ho-Dac, Nga N.
;
Carson, Stephen J.
;
Moore, William L.
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 37-53
Persistent link: https://www.econbiz.de/10010203377
Saved in:
10
The influence of “Facebook friends” on the intention to join brand pages
Palazon, Mariola
;
Sicilla, María
;
Lopez, Manuela
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 580-595
Persistent link: https://www.econbiz.de/10011481829
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->