Enhancing consumer-brand relationships on restaurant Facebook fan pages : maximizing consumer benefits and increasing active participation
Year of publication: |
2014
|
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Authors: | Kang, Juhee ; Tang, Liang ; Fiore, Ann Marie |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 36.2014, p. 145-155
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Subject: | Facebook | Restaurant brand | Benefit | Community participation | Brand trust | Brand commitment | Social Web | Social web | Markenführung | Brand management | Gastronomie | Restaurant industry | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Online-Marketing | Internet marketing | Markenartikel | Brand | Virales Marketing | Viral marketing | Vertrauen | Confidence |
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