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Social sharing of consumption emotion in electronic word of mouth (eWOM) : a cross-media perspective
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Osburg, Victoria-Sophie
- In:
Journal of business research : JBR
132
(
2021
),
pp. 208-220
Persistent link: https://www.econbiz.de/10012581597
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2
Strategic use of social media within business-to-business (B2B) marketing : a systematic literature review
Cartwright, Severina
;
Liu, Hongfei
;
Raddats, Chris
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 35-58
Persistent link: https://www.econbiz.de/10013206306
Saved in:
3
COVID-19 information overload and generation Z's social media discontinuance intention during the pandemic lockdown
Liu, Hongfei
;
Liu, Wentong
;
Yoganathan, Vignesh
; …
- In:
Technological forecasting & social change : an …
166
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012695051
Saved in:
4
Electronic word of mouth 2.0 (eWOM 2.0) : the evolution of eWOM research in the new age
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Shukla, Paurav
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014550367
Saved in:
5
Examining the impact of eWOM-triggered customer-to-customer interactions on travelers' repurchase and social media engagement
Izogo, Ernest Emeka
;
Mpinganjira, Mercy
;
Karjaluoto, Heikki
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
8
,
pp. 1872-1894
Persistent link: https://www.econbiz.de/10013391022
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