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The brand stakeholder approach : broad and narrow-based views to managing consumer-centric brands
Wilson, Jonathan A. J. - In: Branding and sustainable competitive advantage : …, (pp. 136-160). 2012
Persistent link: https://www.econbiz.de/10009707210
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Friends or freeloaders? : encouraging brand conscience and introducing the concept of emotion-based consumer loss mitigation
Wilson, Jonathan A. J.; Morgan, Joseph E. - In: The journal of brand management : an international journal 18 (2010/11) 9, pp. 659-676
Persistent link: https://www.econbiz.de/10009260987
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Understanding branding is demanding ...
Wilson, Jonathan A. J. - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 13/14, pp. 1178-1189
Persistent link: https://www.econbiz.de/10012395530
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A window to the ideal self : a study of UK Twitter and Chinese Sina Weibo selfie-takers and the implications for marketers
Ma, Jenny Weichen; Yang, Yusheng; Wilson, Jonathan A. J. - In: Journal of business research : JBR 74 (2017), pp. 139-142
Persistent link: https://www.econbiz.de/10011675516
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Conceptualising performative Instagram influencer and user relationships : through advertising and sponsored brand content
Wilson, Jonathan A. J.; Arroyo, Laura - In: International journal of business performance … 23 (2022) 3, pp. 257-284
Persistent link: https://www.econbiz.de/10013440055
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Mining Arabic Twitter conversations on health care : a new approach to analysing Arabic language on social media
Alqtati, Nael; Wilson, Jonathan A. J.; De Silva, Varuna - In: Journal of Islamic marketing 13 (2022) 12, pp. 2649-2671
Persistent link: https://www.econbiz.de/10013536349