The brand stakeholder approach : broad and narrow-based views to managing consumer-centric brands
Year of publication: |
2012
|
---|---|
Authors: | Wilson, Jonathan A. J. |
Published in: |
Branding and sustainable competitive advantage : building virtual presence. - Hershey, Pa. : Business Science Reference, ISBN 978-1-61350-171-9. - 2012, p. 136-160
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Subject: | Markenführung | Brand management | Stakeholder | Web 2.0-Technologien | Web 2.0 technologies | Social Web | Social web | Kundenintegration | Customer integration |
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