The brand stakeholder approach : broad and narrow-based views to managing consumer-centric brands
Jonathan A. J. Wilson
| Year of publication: |
2012
|
|---|---|
| Authors: | Wilson, Jonathan A. J. |
| Published in: |
Branding and sustainable competitive advantage : building virtual presence. - Hershey, Pa. : Business Science Reference, ISBN 978-1-61350-171-9. - 2012, p. 136-160
|
| Subject: | Markenführung | Brand management | Stakeholder | Web 2.0-Technologien | Web 2.0 technologies | Social Web | Social web | Kundenintegration | Customer integration |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009707210