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Examining the impact of luxury brand's social media marketing on customer engagement​ : using big data analytics and natural language processing
Liu, Xia; Shin, Hyunju; Burns, Alvin C. - In: Journal of business research : JBR 125 (2021), pp. 815-826
Persistent link: https://www.econbiz.de/10012494182
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Credible effects : the impact of disclosure of material connections within online product reviews
Steward, Michelle D.; Burns, Alvin C.; Morgan, Felicia N.; … - In: Journal of public policy & marketing 39 (2020) 3, pp. 353-368
Persistent link: https://www.econbiz.de/10012534313
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Influences on food choices of urban Chinese teenagers
Veeck, Ann; Yu, Fang Grace; Yu, Hongyan; Veeck, Gregory; … - In: Young consumers : insight and ideas for responsible … 15 (2015) 4, pp. 296-311
Persistent link: https://www.econbiz.de/10010469437
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Religion, markets, and digital media : seeking halal food in the U.S.
Kamarulzaman, Yusniza; Veeck, Ann; Mumuni, Alhassan G.; … - In: Journal of macromarketing : examining the interactions … 36 (2016) 4, pp. 400-411
Persistent link: https://www.econbiz.de/10011623732
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An investigation of brand-related user-generated content on Twitter
Liu, Xia; Burns, Alvin C.; Hou, Yingjian - In: Journal of advertising : official publication of the … 46 (2017) 2, pp. 236-247
Persistent link: https://www.econbiz.de/10011705754