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In pursuit of an effective B2B digital marketing strategy in an emerging market
Vieira, Valter Afonso; Almeida, Marcos Inácio Severo de; … - In: Journal of the Academy of Marketing Science 47 (2019) 6, pp. 1085-1108
Persistent link: https://www.econbiz.de/10012153439
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Amplifying retailers' sales with a hub's owned and earned social media : the moderating role of marketplace organic search
Vieira, Valter Afonso; Almeida, Marcos Inácio Severo de; … - In: Industrial marketing management : the international … 101 (2022), pp. 165-175
Persistent link: https://www.econbiz.de/10013197770
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Optimising digital marketing and social media strategy : from push to pull to performance
Vieira, Valter Afonso; Almeida, Marcos Inácio Severo de; … - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 7/8, pp. 709-739
Persistent link: https://www.econbiz.de/10013206743
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Social media, customer engagement, and sales organizations : a research agenda
Agnihotri, Raj - In: Industrial marketing management : the international … 90 (2020), pp. 291-299
Persistent link: https://www.econbiz.de/10012322075
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Bringing "social" into sales : the impact of salespeople's social media use on service behaviors and value creation
Agnihotri, Raj; Kothandaraman, Prabakar; Kashyp, Rajiv; … - In: The journal of personal selling & sales management : JPSSM 32 (2012) 3, pp. 333-348
Persistent link: https://www.econbiz.de/10009579256
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Social media technology usage and customer relationship performance : a capabilities-based examination of social CRM
Trainor, Kevin J.; Andzulis, James; Rapp, Adam; … - In: Journal of business research : JBR 67 (2014) 6, pp. 1201-1208
Persistent link: https://www.econbiz.de/10010365151
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Social media : influencing customer satisfaction in B2B sales
Agnihotri, Raj; Dingus, Rebecca; Hu, Michael Y.; Krush, … - In: Industrial marketing management : the international … 53 (2016), pp. 172-180
Persistent link: https://www.econbiz.de/10011448094
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Drivers and performance implications of frontline employees' social capital development and maintenance : the role of online social networks
Agnihotri, Raj; Mani, Sudha; Chaker, Nawar N.; … - In: Decision sciences 53 (2022) 1, pp. 181-215
Persistent link: https://www.econbiz.de/10013164986
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Inside sales social media use and its strategic implications for salesperson-customer digital engagement and performance
Chaker, Nawar N.; Nowlin, Edward L.; Pivonka, Maxwell T.; … - In: Industrial marketing management : the international … 100 (2022), pp. 127-144
Persistent link: https://www.econbiz.de/10013206400
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Social media and B2B sales : an integrative framework and future directions
Agnihotri, Raj; John-Mariadoss, Babu - In: Industrial marketing management : the international … 102 (2022), pp. 377-380
Persistent link: https://www.econbiz.de/10013259105