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Sustainable product purchase : does information about product sustainability on social media affect purchase behavior?
Saeed, Muhammad Amad; Farooq, Ammara; Kersten, Wolfgang; … - In: Asian journal of sustainability and social responsibility 4 (2019) 9, pp. 1-18
corporations has increased. It even becomes more important to understand how sustainability-related information on social media … holds organizations accountable for their wrongdoings and reward them for taking sustainability-related initiatives. In this … collected data. The results established that positive and negative sustainability-related information on social media …
Persistent link: https://www.econbiz.de/10012138711
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Promoting green and social consumer behavior : insights and implications for contemporary marketing
Winkler von Mohrenfels, Hannah - 2013
Persistent link: https://www.econbiz.de/10009722557
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Antecedents of sustainable fashion apparel purchase behavior
Kautish, Pradeep; Khare, Arpita - In: Journal of consumer marketing 39 (2022) 5, pp. 475-487
Persistent link: https://www.econbiz.de/10013399691
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Impact of social media information on the adoption of sustainable behavior : a gender perspective
Horrich, Aws; Bekir, Insaf - In: The Palgrave Handbook of Sustainable Digitalization for …, (pp. 283-308). 2024
Persistent link: https://www.econbiz.de/10015071274
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Unveiling everyday reflexivity tactics in a sustainable community
Casey, Katherine; Lichrou, Maria; O'Malley, Lisa - In: Journal of macromarketing : examining the interactions … 37 (2017) 3, pp. 227-239
Persistent link: https://www.econbiz.de/10011750534
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How green social network affordances enhance pro-environmental behaviour?
Nivedhitha, K. S.; Pasricha, Palvi; Vilma, G. Angelin - In: International journal of consumer studies 48 (2024) 2, pp. 1-29
Persistent link: https://www.econbiz.de/10014531660
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How does social media impact consumers' sustainable purchase intention?
Arora, Nilesh; Rana, Meghna; Prashar, Sanjeev - In: Review of marketing science 21 (2023) 1, pp. 143-168
Persistent link: https://www.econbiz.de/10014364904
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Die Identifikation von Lead-Usern in virtuellen Communities : eine empirische Untersuchung ihrer Verhaltensmerkmale in Bulletin-Boards
Wiedmann, Klaus-Peter; Pankalla, Lars; Ramlow, Felix - 2009
Persistent link: https://www.econbiz.de/10003853856
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The origin and impact of CPG new-product buzz : emerging trends and implications
Niederhoffer, Kate; Mooth, Rob; Wiesenfeld, David; … - In: Journal of advertising research 47 (2007) 4, pp. 420-426
Persistent link: https://www.econbiz.de/10003614054
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Media and sustainable apparel buying intention
Lenne, Orpha de; Vandenbosch, Laura - In: Journal of fashion marketing and management 21 (2017) 4, pp. 483-498
Persistent link: https://www.econbiz.de/10011795872