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Playing to the crowd? : digital visibility and the social dynamics of purchase disclosure

Rhue, Lauren; Sundararajan, Arun - In: Management information systems : mis quarterly 43 (2019) 4, pp. 1127-1141

Persistent link: https://www.econbiz.de/10012172919

Recommendation networks and the long tail of electronic commerce

Oestreicher-Singer, Gal; Sundararajan, Arun - In: Management information systems : mis quarterly 36 (2012) 1, pp. 65-83

Persistent link: https://www.econbiz.de/10009509659

The visible hand? : demand effects of recommendation networks in electronic markets

Oestreicher-Singer, Gal; Sundararajan, Arun - In: Management science : journal of the Institute for … 58 (2012) 11, pp. 1963-1981

Persistent link: https://www.econbiz.de/10009679763

Trust and the strength of ties in online social networks : an exploratory field experiment

Bapna, Ravi; Gupta, Alok; Rice, Sarah; Sundararajan, Arun - In: Management information systems : mis quarterly 41 (2017) 1, pp. 115-130

Persistent link: https://www.econbiz.de/10011656482

Social media marketing, quality signaling, and the Goldilocks principle

Nian, Tingting; Sundararajan, Arun - In: Information systems research : ISR 33 (2022) 2, pp. 540-556

Persistent link: https://www.econbiz.de/10013363070

Is Oprah Contagious? Identifying Demand Spillovers in Online Networks

Carmi, Eyal - 2012

We study the spread of exogenous demand shocks generated by book reviews featured on the Oprah Winfrey TV show and published in the New York Times through the online co-purchase recommendation network on Amazon.com. We leverage the co-purchase recommendation network on Amazon.com to determine...

Persistent link: https://www.econbiz.de/10013115579