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Journal of promotion management : innovations in planning and applied research
2
Electronic commerce research
1
Journal of current issues and research in advertising
1
LISS 2012 ; Vol. 2
1
The journal of product & brand management
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ECONIS (ZBW)
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Effects of brand feedback to negative eWOM on brand love/hate : an expectancy violation approach
Yang, Jing
;
Mundel, Juan
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 279-292
Persistent link: https://www.econbiz.de/10013164320
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2
Demand effects of product similarity network in e-commerce platform
Huang, Hong Jun
;
Yang, Jun
;
Zheng, Benrong
- In:
Electronic commerce research
21
(
2021
)
2
,
pp. 297-327
Persistent link: https://www.econbiz.de/10012588011
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3
Business model analysis for Chinese social networking website
Yang, Jingyi
-
2013
Persistent link: https://www.econbiz.de/10010190172
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4
The impact of information processing styles and persuasive appeals on consumers' engagement intention toward social media video ads
Yang, Jing
;
Zhao, Xiaoyu
- In:
Journal of promotion management : innovations in …
27
(
2021
)
4
,
pp. 524-546
Persistent link: https://www.econbiz.de/10012497682
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5
"Do good and be "liked"" : CSR messages on social media during COVID-19 pandemic and consumer responses
Battocchio, Ava Francesca
;
Yang, Jing
;
Dong, Chuqing
; …
- In:
Journal of current issues and research in advertising
45
(
2024
)
2
,
pp. 219-241
Persistent link: https://www.econbiz.de/10014574540
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6
Anthropomorphism in CSR endorsement : a comparative study on humanlike vs. cartoonlike virtual influencers’ climate change messaging
Yang, Jeongwon
;
Chuenterawong, Ploypin
;
Lee, Heejae
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 705-734
Persistent link: https://www.econbiz.de/10014287741
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