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Effective online engagement strategies through gamification : a systematic literature review and a future research agenda

Jayawardena, Nirma Sadamali; Ross, Mitchell; Quach, Sara; … - In: Journal of global information management 30 (2022) 5, pp. 1-25

Persistent link: https://www.econbiz.de/10012799517

Empirical investigation of participation on crowdsourcing platforms : a gamified approach

Behl, Abhishek; Sheorey, Pratima; Chavan, Meena; Jain, Kokil - In: Journal of global information management 29 (2021) 6, pp. 1-27

Persistent link: https://www.econbiz.de/10012614503

Negative brand news, social media, and the propensity to doomscrolling : measuring and validating a new scale

Mandliya, Anshul; Pandey, Jatin; Hassan, Yusuf; Behl, … - In: International studies of management & organization : ISMO 54 (2024) 2, pp. 137-158

Persistent link: https://www.econbiz.de/10014575128

Dark Side of Online Brand Communities : A Scoping Review of the Literature

Behl, Abhishek; Bhutani, Chitrakshi - 2022

Online brand communities are a double-edged sword; providing marketing managers with numerous opportunities to engage with their customers as well as pose serious threats that arise from online consumer empowerment. However, scholars seem to review only the positive aspects; thus, its lesser...

Persistent link: https://www.econbiz.de/10014084877

The dark side of brand-based online communities : the role of culture

Behl, Abhishek; Jain, Kokil - In: Journal of global marketing 36 (2023) 4, pp. 241-244

Persistent link: https://www.econbiz.de/10014390268

Effectiveness of B2B social media marketing : the effect of message source and message content on social media engagement

Balaji, M. S.; Behl, Abhishek; Jain, Kokil; Baabdullah, … - In: Industrial marketing management : the international … 113 (2023), pp. 243-257

Persistent link: https://www.econbiz.de/10014433601

A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type

Verma, Deepak; Dewani, Prem Prakash; Behl, Abhishek; … - In: Journal of business research : JBR 154 (2023), pp. 1-18

Persistent link: https://www.econbiz.de/10013468632