Negative brand news, social media, and the propensity to doomscrolling : measuring and validating a new scale
Year of publication: |
2024
|
---|---|
Authors: | Mandliya, Anshul ; Pandey, Jatin ; Hassan, Yusuf ; Behl, Abhishek ; Alessio, Ishizaka |
Published in: |
International studies of management & organization : ISMO. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 1558-0911, ZDB-ID 2066498-9. - Vol. 54.2024, 2, p. 137-158
|
Subject: | Doomscrolling | negative news | perceived survival threat | scale development | Social Web | Social web | Messung | Measurement | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour |
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