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Social Web
Lieferantenmanagement
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7
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7
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7
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7
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6
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6
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Journal of business research : JBR
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Journal of retailing and consumer services
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The journal of brand management : an international journal
53
International journal of internet marketing and advertising : IJIMA
49
Industrial marketing management : the international journal for industrial and high-tech firms
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of fashion marketing and management
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of promotion management : innovations in planning and applied research
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Business horizons
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Technological forecasting & social change : an international journal
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Asia Pacific journal of marketing and logistics
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Journal of global fashion marketing : JGfM
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Journal of the Academy of Marketing Science
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Springer eBook Collection
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Psychology & marketing
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Journal of strategic marketing
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European Sport management quarterly : ESMQ
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ECONIS (ZBW)
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EconStor
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1
Handmade virtual messages to promote foreign
fashion
brands in Instagram
Macías-Mañas, María Dolores
;
Vila-López, Natalia
; …
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
2
,
pp. 221-234
Persistent link: https://www.econbiz.de/10014530026
Saved in:
2
Modelling drivers and outcomes of
fashion
and
apparel
social media brand communities engagement
Munjal, Priyanka
;
Shanker, Ravi
;
Gupta, Ashish
; …
- In:
International journal of management practice : IJMP
16
(
2023
)
1
,
pp. 59-88
Persistent link: https://www.econbiz.de/10014315777
Saved in:
3
Media and sustainable
apparel
buying intention
Lenne, Orpha de
;
Vandenbosch, Laura
- In:
Journal of fashion marketing and management
21
(
2017
)
4
,
pp. 483-498
Persistent link: https://www.econbiz.de/10011795872
Saved in:
4
What makes consumers purchase
apparel
products through social shopping services that social media
fashion
influencers have worn?
Shin, Eonyou
;
Lee, Jung Eun
- In:
Journal of business research : JBR
132
(
2021
),
pp. 416-428
Persistent link: https://www.econbiz.de/10012581696
Saved in:
5
Investigating the determinants of using
clothing
subscription rental services : a perspective from Chinese young consumers
Myin, Mon Thu
;
Su, Jin
;
Wu, Huicheng
;
Shen, Haina
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
1
,
pp. 95-113
Persistent link: https://www.econbiz.de/10014246040
Saved in:
6
Antecedents of sustainable
fashion
apparel
purchase behavior
Kautish, Pradeep
;
Khare, Arpita
- In:
Journal of consumer marketing
39
(
2022
)
5
,
pp. 475-487
Persistent link: https://www.econbiz.de/10013399691
Saved in:
7
Will I follow my ideal self everywhere? : exploring consumers' perceptions towards fast
fashion
influencers on Instagram
Tanyatip Kharuhayothin
;
Yupin Patarapongsant
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 77-108)
.
2023
Persistent link: https://www.econbiz.de/10013543212
Saved in:
8
Apparel
brands' use of facebook : an exploratory content analysis of branded entertainment
Touchette, Ben
;
Schanski, Morgan
;
Lee, Seung-eun
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 107-119
Persistent link: https://www.econbiz.de/10011316445
Saved in:
9
Indian women and Facebook apparels brand communities : a study with reference to Koovs, Myntra and Shein
Kanupriya
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 316-331
Persistent link: https://www.econbiz.de/10012693538
Saved in:
10
Antecedents of value co-creation activities for online
fashion
brands
Thomas, Lauren Josie
;
Brooks, Simon
;
McGouran, Cathy
- In:
Journal of strategic marketing
28
(
2020
)
5
,
pp. 384-398
Persistent link: https://www.econbiz.de/10012313908
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