Narrow search
Showing 1 - 7 of 7
Cover Image
Editorial: Social network analysis in marketing : a step-by-step guide for researchers
Zaefarian, Ghasem; Misra, Shekhar; Koval, Mariia; … - In: Industrial marketing management : the international … 107 (2022), pp. A11-A24
Persistent link: https://www.econbiz.de/10014230234
Cover Image
Vulnerable consumer engagement : how corporate social media can facilitate the replenishment of depleted resources
Fletcher-Brown, Judith; Turnbull, Sarah; Viglia, Giampaolo - In: International journal of research in marketing : IJRM ; … 38 (2021) 2, pp. 518-529
Persistent link: https://www.econbiz.de/10012591062
Cover Image
Be social! : the impact of self-presentation on peer-to-peer accommodation revenue
Nieto García, Marta; Muñoz-Gallego, Pablo A.; Viglia, … - In: Journal of travel research : a quarterly publication of … 59 (2020) 7, pp. 1268-1281
Persistent link: https://www.econbiz.de/10012268387
Cover Image
Exploring how video digital storytelling builds relationship experiences
Pera, Rebecca; Viglia, Giampaolo - In: Psychology & marketing 33 (2016) 12, pp. 1142-1150
Persistent link: https://www.econbiz.de/10011627307
Cover Image
The determinants of stakeholder engagement in digital platforms
Viglia, Giampaolo; Pera, Rebecca; Bigné Alcañiz, J. … - In: Journal of business research : JBR 89 (2018), pp. 404-410
Persistent link: https://www.econbiz.de/10011881911
Cover Image
Reducing resistance to sponsorship disclosure : the role of experiential versus material posts
Shuqair, Saleh; Viglia, Giampaolo; Pinto, Diego Costa; … - In: Journal of travel research : a quarterly publication of … 63 (2024) 4, pp. 959-973
Persistent link: https://www.econbiz.de/10014582416
Cover Image
Leveraging online selling through social media influencers
Shuqair, Saleh; Filieri, Raffaele; Viglia, Giampaolo; … - In: Journal of business research : JBR 171 (2024), pp. 1-10
Persistent link: https://www.econbiz.de/10014536195