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~subject:"Social Web"
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Social Web
Consumer behaviour
14
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14
Lieferantenmanagement
11
Supplier relationship management
11
Hotel industry
10
Hotellerie
9
Preismanagement
9
Pricing strategy
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7
Innovation
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Strategisches Management
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Airbnb
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Confidence
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Dienstleistungsqualität
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Emotion
4
Knowledge transfer
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Reputation
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Resource-based view
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Viglia, Giampaolo
6
Mattila, Anna S.
2
Pera, Rebecca
2
Pinto, Diego Costa
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Shuqair, Saleh
2
Bigné Alcañiz, J. Enrique
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Chen, Tom
1
Filieri, Raffaele
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Fletcher-Brown, Judith
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González-Benito, Óscar
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Muñoz-Gallego, Pablo A.
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Journal of business research : JBR
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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Editorial: Social network analysis in marketing : a step-by-step guide for researchers
Zaefarian, Ghasem
;
Misra, Shekhar
;
Koval, Mariia
; …
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. A11-A24
Persistent link: https://www.econbiz.de/10014230234
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2
Vulnerable consumer engagement : how corporate social media can facilitate the replenishment of depleted resources
Fletcher-Brown, Judith
;
Turnbull, Sarah
;
Viglia, Giampaolo
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 518-529
Persistent link: https://www.econbiz.de/10012591062
Saved in:
3
Be social! : the impact of self-presentation on peer-to-peer accommodation revenue
Nieto García, Marta
;
Muñoz-Gallego, Pablo A.
;
Viglia, …
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
7
,
pp. 1268-1281
Persistent link: https://www.econbiz.de/10012268387
Saved in:
4
Exploring how video digital storytelling builds relationship experiences
Pera, Rebecca
;
Viglia, Giampaolo
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1142-1150
Persistent link: https://www.econbiz.de/10011627307
Saved in:
5
The determinants of stakeholder engagement in digital platforms
Viglia, Giampaolo
;
Pera, Rebecca
;
Bigné Alcañiz, J. …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 404-410
Persistent link: https://www.econbiz.de/10011881911
Saved in:
6
Reducing resistance to sponsorship disclosure : the role of experiential versus material posts
Shuqair, Saleh
;
Viglia, Giampaolo
;
Pinto, Diego Costa
; …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
4
,
pp. 959-973
Persistent link: https://www.econbiz.de/10014582416
Saved in:
7
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
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