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The persuasive power of emoticons in electronic word-of-mouth communication on social networking services
Qiu, Lingyun; Wang, Weiquan; Pang, Jun - In: MIS quarterly 47 (2023) 2, pp. 511-534
Persistent link: https://www.econbiz.de/10014422462
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Target and position article : analyzing the impact of user-generated content on B2B firms' stock performance : big data analysis with machine learning methods
Liu, Xia - In: Industrial marketing management : the international … 86 (2020), pp. 30-39
Persistent link: https://www.econbiz.de/10012212186
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Examining the impact of luxury brand's social media marketing on customer engagement​ : using big data analytics and natural language processing
Liu, Xia; Shin, Hyunju; Burns, Alvin C. - In: Journal of business research : JBR 125 (2021), pp. 815-826
Persistent link: https://www.econbiz.de/10012494182
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Exploring the impact of brand selfie on brand attitude in the Twittersphere
Liu, Xia; Foreman, Jeffrey - In: International journal of internet marketing and … 13 (2019) 4, pp. 321-337
Persistent link: https://www.econbiz.de/10012155307
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An investigation of brand-related user-generated content on Twitter
Liu, Xia; Burns, Alvin C.; Hou, Yingjian - In: Journal of advertising : official publication of the … 46 (2017) 2, pp. 236-247
Persistent link: https://www.econbiz.de/10011705754