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~subject:"Social Web"
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Social Web
Innovation
36
Innovation management
33
Innovationsmanagement
33
Social web
29
Crowdsourcing
21
Customer integration
20
Kundenintegration
20
Consumer behaviour
15
Konsumentenverhalten
15
New product development
14
Produktentwicklung
13
Beziehungsmarketing
10
Brand management
10
Creativity
10
Kreativität
10
Markenführung
10
Relationship marketing
10
Open Innovation
8
Open innovation
8
Deutschland
7
Germany
7
Brand image
5
Co-creation
5
Customer satisfaction
5
Internet marketing
5
Markenimage
5
Online-Marketing
5
USA
5
United States
5
crowdsourcing
5
Brand
4
Kundenzufriedenheit
4
Markenartikel
4
Viral marketing
4
Virales Marketing
4
Innovation diffusion
3
Innovationsdiffusion
3
Innovationswettbewerb
3
Market research
3
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28
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21
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21
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7
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7
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1
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1
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Language
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English
24
German
5
Author
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Füller, Johann
29
Hutter, Katja
8
Matzler, Kurt
8
Hautz, Julia
7
Jawecki, Gregor
7
Mühlbacher, Hans
3
Bartl, Michael
2
Bilgram, Volker
2
Gebauer, Johannes
2
Hippel, Eric von
2
Schroll, Roland
2
Thürridl, Carina
2
Baum, Daniela
1
Bereczki, Izabella
1
Dennhardt, Severin
1
Erler, Hannes
1
Eschle, Melanie
1
Faullant, Rita
1
Grabher, Christopher
1
Hauser, Florian
1
Huber, Jürgen
1
Hück, Steffen
1
Jonas, Julia
1
Kathan, Wolfgang
1
Koch, Giordano
1
Leckenwalter, Richard
1
Mueller, Julia
1
Pezzei, Roland
1
Rapp, Maximilian
1
Riedl, Christoph A.
1
Rieger, Markus
1
Spann, Martin
1
Stănculescu, Oana
1
Tellis, Gerard J.
1
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Journal of management information systems : JMIS
4
Creativity and innovation management
3
California management review
1
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
1
Der Markt : international journal of marketing
1
Discontinuous innovation : learning to manage the unexpected
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business process integration and management : IJBPIM
1
International journal of entrepreneurship and innovation management : IJEIM
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing and consumer services
1
Kommunikation als Erfolgsfaktor im Innovationsmanagement : Strategien im Zeitalter der Open Innovation
1
Kundenorientierte Unternehmensführung : Kundenorientierung - Kundenzufriedenheit - Kundenbindung
1
R & D management
1
Research policy : policy, management and economic studies of science, technology and innovation
1
Sloan working papers
1
The future of knowledge management
1
The journal of product & brand management
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
The journal of strategic information systems : incorporating International Information Systems
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
1
WEB 2.0 : Hype oder Substanz?
1
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ECONIS (ZBW)
29
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1
The impact of user interactions in social media on brand awareness and purchase intention : the case of MINI on Facebook
Hutter, Katja
;
Hautz, Julia
;
Dennhardt, Severin
; …
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 342-351
Persistent link: https://www.econbiz.de/10010224852
Saved in:
2
Let users generate your video ads? : the impact of video source and quality on consumers' perceptions and intended behaviors
Hautz, Julia
;
Füller, Johann
;
Hutter, Katja
; …
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10010347824
Saved in:
3
Machiavellianism or morality : which behavior pays off in online innovation contests?
Hutter, Katja
;
Füller, Johann
;
Hautz, Julia
;
Bilgram, …
- In:
Journal of management information systems : JMIS
32
(
2015
)
3
,
pp. 197-228
Persistent link: https://www.econbiz.de/10011435879
Saved in:
4
Reciprocity vs.free-riding in innovation contest communities
Kathan, Wolfgang
;
Hutter, Katja
;
Füller, Johann
; …
- In:
Creativity and innovation management
24
(
2015
)
3
,
pp. 537-549
Persistent link: https://www.econbiz.de/10011454167
Saved in:
5
User roles and contributions in innovation-contest communities
Füller, Johann
;
Hutter, Katja
;
Hautz, Julia
;
Matzler, Kurt
- In:
Journal of management information systems : JMIS
31
(
2014/15
)
1
,
pp. 273-307
Persistent link: https://www.econbiz.de/10010401638
Saved in:
6
Communitition : the tension between competition and collaboration in community-based design contests
Hutter, Katja
;
Hautz, Julia
;
Füller, Johann
;
Mueller, Julia
- In:
Creativity and innovation management
20
(
2011
)
1
,
pp. 3-21
Persistent link: https://www.econbiz.de/10008938009
Saved in:
7
Firestorms : modeling conflict diffusion and management strategies in online communities
Hauser, Florian
;
Hautz, Julia
;
Hutter, Katja
;
Füller, …
- In:
The journal of strategic information systems : …
26
(
2017
)
4
,
pp. 285-321
Persistent link: https://www.econbiz.de/10011792968
Saved in:
8
Cash or non-cash? : Exploring ideators' incentive preferences in crowdsourcing contests
Riedl, Christoph A.
;
Füller, Johann
;
Hutter, Katja
; …
- In:
Journal of management information systems : JMIS
41
(
2024
)
2
,
pp. 487-514
Persistent link: https://www.econbiz.de/10014583064
Saved in:
9
Das kreative Potenzial von Online-Communities für das Marketing : das Fallbeispiel Hyve AG
Füller, Johann
- In:
WEB 2.0 : Hype oder Substanz?
,
(pp. 49-62)
.
2008
Persistent link: https://www.econbiz.de/10003784640
Saved in:
10
Refining virtual co-creation from a consumer perspective
Füller, Johann
- In:
California management review
52
(
2009/10
)
2
,
pp. 98-122
Persistent link: https://www.econbiz.de/10003960523
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