We study the role of social engagement and advertising in building entertainment brands. We develop a structural model of viewing behaviors and apply the model to a data set on a new television program that contains both revealed preferences and self-reported preferences and expectations. We use...

The factors which lead people to adopt or reject technologies of varying degrees of legality have not been studied extensively in information systems research. To address this gap, we combine literature in information systems and political ideology and theorize on the general influence of the...