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Don't exclude me : being excluded in a brand community owned by other users leads consumers to avoid the brand
Schiessl, Djonata - In: Consumer behavior review : CBR 6 (2022) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10013532239
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Stimulating consumer community creation through a co-design approach
Storvang, Pia; Haug, Anders; Bang, Nguyen - In: International journal of market research 62 (2020) 2, pp. 176-194
Persistent link: https://www.econbiz.de/10012214133
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A review of e-mass customization as a branding strategy
Yan, Ye; Gupta, Suraksha; Schoefer, Klaus; Licsandru, Tana - In: Corporate reputation review : an international journal 23 (2020) 3, pp. 215-223
Persistent link: https://www.econbiz.de/10012296209
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Take the pressure down : investigating the influence of peer pressure on participation desire in child-oriented brand communities
Hook, Margurite; Kulczynski, Alicia - In: Journal of strategic marketing 29 (2021) 8, pp. 690-705
Persistent link: https://www.econbiz.de/10012653605
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Positive Polly or Debbie Downer? : how social exclusion affects consumer's online information sharing
Dong, Meichen; Saini, Ritesh - In: Journal of business research : JBR 166 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014380341
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Building the business platform by modularization strategies : cases of Taiwan social networking vendors
Hung, Chia-Liang - In: Journal of open innovation : technology, market, and … 8 (2022) 1, pp. 1-14
Firms achieve their competitive advantage quickly through the concept framework of open innovation by integrating external inspiration with internal endowment when facing hyper-competition in the digital era. This paper deploys open innovation into building platform blocks by modular operators....
Persistent link: https://www.econbiz.de/10012801595
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Virtual teams challenging human and technical Web 2.0 dimension
Schumacher, Marinita; Diviné, Marc; Le Cardinal, Julie; … - In: International journal of networking and virtual … 10 (2012) 2, pp. 210-228
Persistent link: https://www.econbiz.de/10009530309
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User-generated versus designer-generated products : a performance assessment at Muji
Nishikawa, Hidehiko; Schreier, Martin; Ogawa, Susumu - In: International journal of research in marketing : IJRM ; … 30 (2013) 2, pp. 160-167
Persistent link: https://www.econbiz.de/10009746286
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Next practice, not best practice : using virtual worlds in new product development in the automotive industry
Daecke, Julia; Knyphausen-Aufseß, Dodo zu; Schweizer, Lars - In: International journal of product development : IJPD 20 (2015) 5, pp. 401-433
Persistent link: https://www.econbiz.de/10011540837
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Virtual product development of vehicle drives
Fietkau, Peter; Kistner, Bruno; Sanzenbacher, Sabine; … - In: International journal of product development : IJPD 25 (2021) 4, pp. 327-342
Persistent link: https://www.econbiz.de/10013093147