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Augmented reality-enabled instagram game filters : key to engaging customers
Sinha, Mudita; Srivastava, Mallika - In: Journal of promotion management : innovations in … 28 (2022) 4, pp. 467-486
Persistent link: https://www.econbiz.de/10013178046
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Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet; Nguyen Yen Thi Hoang - In: Journal of promotion management : innovations in … 30 (2024) 4, pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
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Spot-on creativity : creativity biases and their differential effects on consumer responses in (non-)real-time marketing
Mazerant, Komala; Willemsen, Lotte M.; Neijens, Peter C.; … - In: Journal of interactive marketing : a quarterly … 53 (2021), pp. 15-31
Persistent link: https://www.econbiz.de/10012502841
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Detecting and managing the mechanism of perceived meaningfulness of work and digital transformation in public sector health and social care services
Kuoppakangas, Päivikki; Stenvall, Jari; Kinder, Tony; … - In: Technological forecasting & social change : an … 194 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014475034
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Factors influencing information-sharing behaviors in social networking sites
Sukhu, Anupama; Zhang, Tingting Christina; Bilgihan, Anil - In: Services marketing quarterly 36 (2015) 4, pp. 317-334
Persistent link: https://www.econbiz.de/10011398038
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Understanding the usage of global social networking sites by Arabs through the lens of uses and gratifications theory
Al-Jabri, Ibrahim M.; Sohail, M. Sadiq; Ndubisi, Nelson Oly - In: Journal of service management 26 (2015) 4, pp. 662-680
Persistent link: https://www.econbiz.de/10011416774
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The effects of a player’s network centrality on resource accessibility, game enjoyment, and continuance intention : a study on online gaming communities
Hsiao, Cheng-chieh; Chiou, Jyh-shen - In: Electronic commerce research and applications 11 (2012) 1/6, pp. 75-84
Persistent link: https://www.econbiz.de/10009730283
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Modelling the determinants of a simulated experience in a virtual retail store and users' product purchasing intentions
Papagiannidis, Savvas; Pantano, Eleonora; See-to, Eric W. K. - In: Journal of marketing management : MM 29 (2013) 13/14, pp. 1462-1492
Persistent link: https://www.econbiz.de/10010230176
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Forecasting the continuance intention of social networking sites : assessing privacy risk and usefulness of technology
Yin, Fa-Shing; Liu, Min-Ling; Lin, Chieh-Peng - In: Technological forecasting & social change : an … 99 (2015), pp. 267-272
Persistent link: https://www.econbiz.de/10011524555
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A comparison of user perceptions and frequency of use of social media to use of social media
Sago, Brad - In: International journal of management and marketing … 8 (2015) 1, pp. 15-29
Persistent link: https://www.econbiz.de/10011296849