Understanding the usage of global social networking sites by Arabs through the lens of uses and gratifications theory
Year of publication: |
2015
|
---|---|
Authors: | Al-Jabri, Ibrahim M. ; Sohail, M. Sadiq ; Ndubisi, Nelson Oly |
Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 26.2015, 4, p. 662-680
|
Subject: | Gender | Social interaction | Enjoyment | Saudi Arabia | Self-presentation | Twitter usage | Saudi-Arabien | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Soziale Beziehungen | Social relations |
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