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Corporate Branding im Spannung...
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Social Web
Unternehmen
35,387
Markenführung
17,025
Brand management
17,022
Unternehmenskultur
16,637
Corporate culture
15,539
Kommunikation
12,732
Deutschland
10,094
Communication
9,594
Wettbewerbsstrategie
9,082
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Consumer behaviour
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Competitive strategy
7,994
Germany
7,935
Markenimage
7,182
Brand image
7,031
Markenartikel
5,319
Brand
5,257
Strategisches Management
4,465
USA
4,223
Management
3,964
United States
3,678
Beziehungsmarketing
3,411
Relationship marketing
3,406
Strategic management
3,278
Organizational change
3,128
Organisatorischer Wandel
3,070
Innovation
2,890
Interne Kommunikation
2,623
Internal communication
2,619
Social web
2,587
Öffentlichkeitsarbeit
2,514
Marketingmanagement
2,502
Unternehmenserfolg
2,486
Markenpolitik
2,469
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2,441
Multinationales Unternehmen
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Loureiro, Sandra Maria Correia
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10
Gázquez-Abad, Juan Carlos
10
Martínez-López, Francisco J.
10
Rita, Paulo
9
Veloutsou, Cleopatra
9
Hajli, Nick
8
Hollebeek, Linda D.
8
Kunkel, Thilo
8
Burmann, Christoph
7
Dessart, Laurence
7
Kucharska, Wioleta
7
Melewar, T. C.
7
Theobald, Elke
7
Tochtermann, Klaus
7
Bang, Nguyen
6
Filieri, Raffaele
6
Füller, Johann
6
Haverila, Kai
6
McLaughlin, Caitlin
6
Ranfagni, Silvia
6
Bernritter, Stefan F.
5
Bilro, Ricardo Godinho
5
Bruhn, Manfred
5
Harrigan, Paul
5
Johnen, Marius
5
Karjaluoto, Heikki
5
Ko, Eunju
5
Kumar, Jitender
5
Kumar, Vikas
5
Luoma-aho, Vilma
5
Mathur, Manisha
5
Mogaji, Emmanuel
5
Ozuem, Wilson
5
Pleil, Thomas
5
Popp, Bastian
5
Rahman, Zillur
5
Rather, Raouf Ahmad
5
Rowley, Jennifer
5
Rudeloff, Christian
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IGI Global
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Springer Gabler <Firma>
3
BITKOM Servicegesellschaft
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Fraunhofer-Institut für Arbeitswirtschaft und Organisation
2
Nomos Verlagsgesellschaft
2
Springer-Verlag GmbH
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Verlag Dr. Kovač
2
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
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1
Deutsche Universität für Verwaltungswissenschaften Speyer
1
Droemer Verlag
1
EduMedia-Fachtagung <6, 2010, Salzburg>
1
Edward Elgar Publishing
1
Fachhochschule <Osnabrück>
1
Fachhochschule Reutlingen / European School of Business
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Fraunhofer-Institut für Offene Kommunikationssysteme FOKUS
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Haufe-Lexware GmbH & Co. KG
1
Helmut-Schmidt-Universität
1
Hochschule der Medien
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
Information Resources Management Association
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
KnowTech <14, 2012, Stuttgart>
1
KnowTech <15, 2013, Hanau>
1
LEAD Mercator Capacity Building Center for Leadership & Advocacy
1
Logos Verlag Berlin
1
MITP Verlags-GmbH & Co. KG
1
Markendialog <13, 2009, Berlin>
1
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Journal of business research : JBR
113
The journal of brand management : an international journal
56
The journal of product & brand management
56
Journal of retailing and consumer services
55
International journal of internet marketing and advertising : IJIMA
51
SpringerLink / Bücher
46
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of promotion management : innovations in planning and applied research
29
Journal of marketing communications
23
Business horizons
22
Springer eBook Collection
22
Journal of marketing management : MM
21
International journal of advertising : the review of marketing communications
20
Corporate communications : an international journal
19
Journal of internet commerce
19
Research
19
Tourism management : research, policies, practice
19
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
17
Journal of communication management : an international journal
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of marketing
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Marketing intelligence & planning
16
Industrial marketing management : the international journal for industrial and high-tech firms
15
Technological forecasting & social change : an international journal
15
Cogent business & management
14
Journal of advertising research
14
Psychology & marketing
14
Journal of fashion marketing and management
13
Journal of strategic marketing
13
Asia Pacific journal of marketing and logistics
12
Journal of promotion management : JPM
12
International journal of contemporary hospitality management
11
International journal of electronic marketing and retailing : IJEMR
11
Marketing theory
11
European Sport management quarterly : ESMQ
10
Information systems research : ISR
10
International journal of business communication : IJBC ; a publication of the Association of Business Communication
10
Journal of electronic commerce research : JECR
10
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ECONIS (ZBW)
2,587
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1
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1
Corporate Identity im Internet : eine Evaluation virtueller Unternehmens-Kultur
Westphal, André
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009300111
Saved in:
2
Teach students to communicate a brand story with transmedia storytelling
Cronin, John
- In:
Journal of research in interactive marketing : …
10
(
2016
)
2
,
pp. 86-101
Persistent link: https://www.econbiz.de/10011590131
Saved in:
3
Mobilität - Wirtschaft -
Kommunikation
: wie die Mobilität von
Unternehmen
, Personen, Kapital, Waren und Dienstleistungen die
Kommunikation
verändert
Matrisciano, Sara
(
ed.
);
Hoffmann, Edgar
(
ed.
); …
-
Internationale und Interdisziplinäre Jahrestagung des …
-
2021
Persistent link: https://www.econbiz.de/10012304140
Saved in:
4
Digitalisierung und
Kommunikation
: Konsequenzen der digitalen Transformation für die Wirtschaftskommunikation
Stumpf, Marcus
(
ed.
)
-
Interdisziplinäre Tagung des Forschungsnetzwerkes …
-
2019
Persistent link: https://www.econbiz.de/10012025135
Saved in:
5
Open Brands : Effekte nutzergenerierter Markenbotschaften auf die Markenwahrnehmung
Göbel, Fabian
-
2013
Persistent link: https://www.econbiz.de/10009735582
Saved in:
6
Comparing blogs with print ads for corporate branding : the role of source credibility
Vinuales, Gema
;
Sheinin, Daniel A.
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 168-183
Persistent link: https://www.econbiz.de/10012252814
Saved in:
7
Everyday talk and convincing conversations : utilizing strategic internal communication
Omilion-Hodges, Leah M.
;
Baker, Colin R.
- In:
Business horizons
57
(
2014
)
3
,
pp. 435-445
Persistent link: https://www.econbiz.de/10010359466
Saved in:
8
Bridging organizational identity and reputation messages online : a conceptual model
Huang-Horowitz, Nell C.
;
Freberg, Karen
- In:
Corporate communications : an international journal
21
(
2016
)
2
,
pp. 195-212
Persistent link: https://www.econbiz.de/10011559748
Saved in:
9
How does online social networking help leaders communicate? : evidence from the Fortune 500
Korzynski, Pawel
- In:
Asia Pacific : journal of human resources
52
(
2014
)
4
,
pp. 460-475
Persistent link: https://www.econbiz.de/10010424747
Saved in:
10
Workplace romance 2.0 : developing a communication ethics model to address potential sexual harassment from inappropriate social media contacts between coworkers
Mainiero, Lisa A.
;
Jones, Kevin J.
- In:
Journal of business ethics : JOBE
114
(
2013
)
2
,
pp. 367-379
Persistent link: https://www.econbiz.de/10009780356
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