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The role of hubs in the adoption process
Goldenberg, Jacob; Han, Sangman; Lehmann, Donald R.; … - In: Journal of marketing 73 (2009) 2, pp. 1-13
Persistent link: https://www.econbiz.de/10003820590
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Social connectivity, opinion leadership, and diffusion
Goldenberg, Jacob; Han, Sangman; Lehmann, Donald R. - In: The connected customer : the changing nature of …, (pp. 283-305). 2010
Persistent link: https://www.econbiz.de/10003951896
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Local neighborhoods as early predictors of innovation adoption
Goldenberg, Jacob; Han, Sangman; Lehmann, Donald R.; … - In: MSI reports : working paper series (2010) 2, pp. 3-45
Persistent link: https://www.econbiz.de/10008992254
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How word-of-mouth transmission encouragement affects consumers' transmission decisions, receiver selection, and diffusion speed
Stephen, Andrew T.; Lehmann, Donald R. - In: International journal of research in marketing : IJRM ; … 33 (2016) 4, pp. 755-766
Persistent link: https://www.econbiz.de/10011634055
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Propagators, creativity, and informativeness : what helps ads go viral
Moldovan, Sarit; Steinhart, Yael; Lehmann, Donald R. - In: Journal of interactive marketing : a quarterly … 47 (2019), pp. 102-114
Persistent link: https://www.econbiz.de/10012060942
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Complaint publicization in social media
Golmohammadi, Alireza; Havakhor, Taha; Gauri, Dinesh Kumar - In: Journal of marketing 85 (2021) 6, pp. 1-23
Persistent link: https://www.econbiz.de/10012662135
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Social media communication and company value : the moderating role of industry competitiveness
Golmohammadi, Alireza; Gauri, Dinesh Kumar; Mirahmad, Hooman - In: Journal of service research 26 (2023) 1, pp. 120-135
Persistent link: https://www.econbiz.de/10014246198
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Do early words from new ventures predict fundraising? : a comparative view of social media narratives
Havakhor, Thaha; Golmohammadi, Alireza; Sabherwal, Rajiv; … - In: MIS quarterly 47 (2023) 2, pp. 611-638
Persistent link: https://www.econbiz.de/10014422492