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Social Web
Consumer behaviour
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Markendialog <13, 2009, Berlin>
1
Media Economics Institut / Köln
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Journal of business research : JBR
255
Journal of retailing and consumer services
205
International journal of internet marketing and advertising : IJIMA
116
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
86
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
77
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
68
Technological forecasting & social change : an international journal
66
The journal of product & brand management
65
The journal of brand management : an international journal
64
Journal of marketing communications
55
Journal of promotion management : innovations in planning and applied research
55
International journal of advertising : the review of marketing communications
52
Psychology & marketing
49
Journal of internet commerce
48
International journal of electronic marketing and retailing : IJEMR
46
Tourism management : research, policies, practice
44
International journal of consumer studies
41
Journal of marketing management : MM
41
International journal of technology marketing : IJTMkt
40
Marketing intelligence & planning
39
Journal of electronic commerce research : JECR
38
Journal of marketing
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Cogent business & management
37
International journal of hospitality management
37
Journal of management information systems : JMIS
37
Electronic commerce research
36
Information systems research : ISR
35
Journal of fashion marketing and management
35
Journal of travel and tourism marketing
33
SpringerLink / Bücher
33
International journal of business information systems : IJBIS
31
Asia Pacific journal of marketing and logistics
30
Young consumers : insight and ideas for responsible marketers
30
Business horizons
29
International journal of electronic commerce : IJEC
29
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
27
Journal of the Academy of Marketing Science
27
Springer eBook Collection
27
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ECONIS (ZBW)
5,796
EconStor
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OLC EcoSci
1
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1
An integrative model for online community citizenship behavior of luxury
fashion
brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
2
Investigating the impact of social media marketing on research online and purchase offline for
fashion
luxury brands
Al Khasawneh, Mohammad Hamdi
;
Al-Haddad, Shafiq
; …
- In:
International journal of business excellence : IJBEX
32
(
2024
)
1
,
pp. 25-49
Persistent link: https://www.econbiz.de/10015060892
Saved in:
3
Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the
fashion
category
Anselmsson, Johan
;
Tunca, Burak
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
Saved in:
4
Online behaviour of luxury
fashion
brand advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
Saved in:
5
Web atmospheric qualities in luxury
fashion
brand web sites
Kim, Hyeonsoo
;
Choi, Yun Jung
;
Lee, Yuri
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
Saved in:
6
How to measure alignment in perceptions of brand personality wihtin online communities : interdisciplinary insights
Ranfagni, Silvia
;
Camiciottoli, Belinda Crawford
; …
- In:
Journal of interactive marketing : a quarterly …
35
(
2016
),
pp. 70-85
Persistent link: https://www.econbiz.de/10011537947
Saved in:
7
Exploring brand associations : an innovative methodological approach
Camiciottoli, Belinda Crawford
;
Ranfagni, Silvia
; …
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1092-1112
Persistent link: https://www.econbiz.de/10010388095
Saved in:
8
The influence of parasocial relationship in
fashion
web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
9
Effects of social media marketing and selected marketing constructs on stages of brand loyalty
Suha Fouad Salem
;
Salem, Sharif Omar
- In:
Global business review
22
(
2021
)
3
,
pp. 650-673
Persistent link: https://www.econbiz.de/10012591346
Saved in:
10
"You are too friendly!" : the negative effects of social media marketing on value perceptions of luxury
fashion
brands
Park, Minjung
;
Im, Hyunjoo
;
Kim, Hye-yŏng
- In:
Journal of business research : JBR
117
(
2020
),
pp. 529-542
Persistent link: https://www.econbiz.de/10012287964
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