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How Does Social Media Influence the Customer’s Buying Behavior during COVID-19? Evidence from Pakistan
Bashir, Zahid; Mansha, M.; Raja, W. - 2022
The research examined the impact of social media; social networking theory, word of mouth¸ feedback loop, and creditability content on the consumer buying behavior in Pakistan. The structured questionnaire was shared using convenience sampling between 650-700 participants. However, received 392...
Persistent link: https://www.econbiz.de/10014085248
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Anti-social behaviour and economic decision-making : panel experimental evidence in the wake of COVID-19
Lohmann, Paul; Gsottbauer, Elisabeth; You, Jing; … - In: Journal of economic behavior & organization : JEBO 206 (2023), pp. 136-171
Persistent link: https://www.econbiz.de/10014247326
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Countering reactance in crisis communication : incorporating positive emotions via social media
Xu, Jie; Wu, Yiye - In: International journal of business communication : IJBC … 57 (2020) 3, pp. 352-369
Persistent link: https://www.econbiz.de/10012229560
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Just small talk? : the impact of interpersonal interaction in virtual web communities on new-product adoption
Botzenhardt, Achim Harald; Heinrich, Daniel; Campbell, … - In: International journal of internet marketing and … 8 (2013) 2, pp. 86-101
Persistent link: https://www.econbiz.de/10010394720
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Determinants of employees' willingness of knowledge sharing intention through enterprise social software : a qualitative and quantitative comparison of pre-implementation and post-...
Dirkmorfeld, Nadin - 2015
Die vorliegende Arbeit untersucht die Einflussfaktoren der Wissensteilung mittels unternehmenseigener sozialer Medien. Im Anschluss an einen umfassenden Literaturueberblick und einen (oekonomischen und sozialpsychologischen) theoretischen Teil, werden die Determinanten der Wissensteilung mittels...
Persistent link: https://www.econbiz.de/10011342479
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The effect of Twitter on sports fans' information processing : an analysis of the controversial referee's decision in the 2012 London Olympic Games
Lee, Min Kyo; Ryu, Sangyoon; Clavio, Galen; Lovell, M. David - In: International journal of sport management and marketing … 15 (2014) 3/4, pp. 102-119
Persistent link: https://www.econbiz.de/10011541862
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The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes; Pedersen, Per Egil - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
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A comparison of approaches to advertising measurement : evidence from big field experiments at Facebook
Gordon, Brett R.; Zettelmeyer, Florian; Bhargava, Neha; … - In: Marketing science : the marketing journal of the … 38 (2019) 2, pp. 193-225
Persistent link: https://www.econbiz.de/10012022536
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Building resilience to negative information and increasing purchase intentions in a digital environment
Torres, Pedro M.; Augusto, Mário Gomes - In: Journal of business research : JBR 101 (2019), pp. 528-535
Persistent link: https://www.econbiz.de/10012103462
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From "mad men" to "math men" : the rise of expertise in digital measurement and the shaping of online consumer freedom
Viale, Thierry; Gendron, Yves; Suddaby, Roy - In: Accounting, auditing & accountability journal 30 (2017) 2, pp. 270-305
Persistent link: https://www.econbiz.de/10011623984