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Digital Transformation in Business and Society : Theory and Cases

George, Babu (ed.); Paul, Justin (ed.) - 2020 - 1st ed. 2020

1. Introduction -- 2. Human Flourishing in Smart Cities -- 3. On How Big Data Revolutionizes Knowledge Management -- 4. Social Media in Marketing Communications: A Synthesis of Successful Strategies for the Digital Generation -- 5. Social Media Technologies and Export Marketing -- 6. Data...

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Use of microblogging platform for digital communication in politics

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"How I think, Who I am"-role of social media influencers (SMIs) as change agents

Paul, Justin; Jagani, Khyati; Yadav, Neha - In: Journal of consumer behaviour 23 (2024) 4, pp. 1900-1916

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Role of social media on mobile banking adoption among consumers

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Like it or not! : brand communication on social networking sites triggers consumer-based brand equity

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The virality of advertising content

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Digital transformation : a multidisciplinary perspective and future research agenda

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Beyond the first bite: understanding how online experience shapes user loyalty in the mobile food app market

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