Similar Search Results

Kim, Moon-Yong; Moon, Sangkil; Iacobucci, Dawn - In: Journal of international marketing 27 (2019) 4, pp. 22-38

Persistent link: https://www.econbiz.de/10012132726

Pilavcioglu, Burak; Hodeck, Alexander; Nagel, Niels; … - In: Zukunft des Marketings, (pp. 37-55). 2023

the advertisement, towards the brand and on their purchase intention. Results of an empirical study indicate that ads with …

Persistent link: https://www.econbiz.de/10014516159

Raut, Umesh Ramchandra; Pawar, Prafulla Arjun; Brito, … - In: International journal of trade and global markets 17 (2023) 2, pp. 185-200

Persistent link: https://www.econbiz.de/10014287225

Nadeau, John; Rutter, Richard; Lettice, Fiona - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 11/12, pp. 1031-1054

Persistent link: https://www.econbiz.de/10012395421

Wilson, Jonathan A. J. - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 13/14, pp. 1178-1189

Persistent link: https://www.econbiz.de/10012395530

Almubarak, Alanoud F.; Pervan, Simon J.; Johnson, Lester W. - In: Journal of strategic marketing 26 (2018) 6, pp. 463-478

Persistent link: https://www.econbiz.de/10011976041

Swaminathan, Vanitha; Sorescu, Alina; Steenkamp, … - In: Journal of marketing 84 (2020) 2, pp. 24-46

Persistent link: https://www.econbiz.de/10012176536

Mueller, Robert Caspar - In: Swarm Branding : Markenführung im Zeitalter von Web 2.0, (pp. 19-26). 2009

Persistent link: https://www.econbiz.de/10003864116

Wiegandt, Philipp - 2009 - 1. ed.

Persistent link: https://www.econbiz.de/10003890591

Bertilsson, Jon - 2009

Persistent link: https://www.econbiz.de/10003905269