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Social media marketing and brand loyalty : the role of brand trust

Puspaningrum, Astrid - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 12, pp. 951-958

Persistent link: https://www.econbiz.de/10012672190

The role of trust in understanding the impact of social media marketing on brand equity and brand loyalty

Reham Shawky Ebrahim - In: Journal of relationship marketing : innovations and … 19 (2020) 4, pp. 287-308

Persistent link: https://www.econbiz.de/10012312406

"They" are or "we" are? : an analysis of Facebook interaction effects on brand loyalty

Ho, Ching Wei - In: Global business & economics review 18 (2016) 5, pp. 497-516

Persistent link: https://www.econbiz.de/10011665402

Fostering consumer-brand relationships through social media brand communities

Santos, Zélia Raposo; Coelho, Pedro Simões; Rita, Paulo - In: Journal of marketing communications 28 (2022) 7, pp. 768-798

Persistent link: https://www.econbiz.de/10013493043

The dark side of group heterogeneity on a brand-based online community

Chatterjee, Sheshadri; Chaudhuri, Ranjan; Vrontis, Demetris - In: Journal of global marketing 36 (2023) 4, pp. 303-318

Persistent link: https://www.econbiz.de/10014390287

The effect of social media activities on brand loyalty for banks : the role of brand trust

Althuwaini, Sulaiman - In: Administrative Sciences : open access journal 12 (2022) 4, pp. 1-10

The aim of this research was to examine the impact of social media marketing activities on brand trust and brand loyalty in the banking sector. Based on an online survey of 252 users who follow banking services suppliers on social media located in Saudi Arabia, data were gleaned and analyzed via...

Persistent link: https://www.econbiz.de/10013470237

The effects of brand community identification on consumer behavior in online brand communities

Valmohammadi, Changiz; Taraz, Roghayeh; Mehdikhani, Rasoul - In: Journal of internet commerce 22 (2023) 1, pp. 74-96

Persistent link: https://www.econbiz.de/10013547771

The role of brand interactivity and involvement in driving social media consumer brand engagement and brand loyalty : the mediating effect of brand trust

Samarah, Tariq; Bayram, Pelin; Aljuhmani, Hasan Yousef; … - In: Journal of research in interactive marketing : … 16 (2022) 4, pp. 648-664

Persistent link: https://www.econbiz.de/10013536271

How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique

Theadora, Clarissa; Amelia, Maria Veronica; Tan, Garry … - In: The journal of product & brand management 32 (2023) 4, pp. 645-660

Persistent link: https://www.econbiz.de/10014281363

Increasing sales through social media marketing : the role of customer brand attachment, brand trust, and brand equity

Heidari, Shahin; Zarei, Mehrnaz; Daneshfar, Alireza; … - In: Marketing i menedžment innovacij : m&mi 14 (2023) 1, pp. 224-234

Persistent link: https://www.econbiz.de/10014282108

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