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Exploring SNS as a consumer tool for retail therapy : explicating semantic networks of "shopping makes me happy (unhappy)" as a new product development method
Ko, Eunju; Chun, Eunha; Soong, Sangah; Mattila, Pekka - In: Journal of global scholars of marketing science : … 25 (2015) 1, pp. 37-48
Persistent link: https://www.econbiz.de/10010519598
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New insights into online consumption communities and netnography
Weijo, Henri; Hietanen, Joel; Mattila, Pekka - In: Journal of business research : JBR 67 (2014) 10, pp. 2072-2078
Persistent link: https://www.econbiz.de/10010400115
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Extending the luxury experience to social media : User-Generated Content co-creation in a branded event
Koivisto, Elina; Mattila, Pekka - In: Journal of business research : JBR 117 (2020), pp. 570-578
Persistent link: https://www.econbiz.de/10012287977
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Online content match-making in B2B markets : application of neural content modeling
Upreti, Bikesh Raj; Huhtala, Juho-Petteri; Tikkanen, … - In: Industrial marketing management : the international … 93 (2021), pp. 32-40
Persistent link: https://www.econbiz.de/10012501934