Exploring SNS as a consumer tool for retail therapy : explicating semantic networks of "shopping makes me happy (unhappy)" as a new product development method
Year of publication: |
2015
|
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Authors: | Ko, Eunju ; Chun, Eunha ; Soong, Sangah ; Mattila, Pekka |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 25.2015, 1, p. 37-48
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Subject: | mood | retail therapy | semantic network analysis | SNS | Twitter | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development | Zufriedenheit | Satisfaction | Social Web | Social web |
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