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Social Web
Social web
20,740
Online-Marketing
13,229
Internet marketing
13,113
Soziale Beziehungen
8,743
Social relations
8,464
Consumer behaviour
7,483
Konsumentenverhalten
7,477
Soziales Netzwerk
3,796
Social network
3,569
Electronic Commerce
3,270
E-commerce
3,082
Viral marketing
2,909
Virales Marketing
2,907
Beziehungsmarketing
2,873
Relationship marketing
2,870
Online-Handel
2,732
Online retailing
2,728
Markenführung
2,347
Brand management
2,346
Werbewirkung
2,241
Internet
2,236
Theorie
2,233
Advertising effects
2,231
Theory
2,138
Werbung
1,914
Advertising
1,913
Social media
1,784
Digitalisierung
1,735
social media
1,702
Digitization
1,676
USA
1,519
United States
1,475
Deutschland
1,459
Marketingmanagement
1,451
Marketing management
1,433
Experiment
1,419
Germany
1,369
Markenimage
1,334
Brand image
1,325
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Kuchler, Theresa
36
Stroebel, Johannes
36
Qiu, Liangfei
31
Bailey, Michael
30
Dwivedi, Yogesh Kumar
30
Füller, Johann
29
Whinston, Andrew B.
28
Hajli, Nick
26
Law, Chun Hung Roberts
25
Loureiro, Sandra Maria Correia
23
Saxton, Gregory D.
23
Stephen, Andrew T.
23
Tan, Yong
23
Martínez-López, Francisco J.
22
Ozuem, Wilson
22
Filieri, Raffaele
21
Petrova, Maria
21
Sabatini, Fabio
20
Flavián Blanco, Carlos
19
Harrigan, Paul
19
Pitt, Leyland F.
19
Rita, Paulo
19
Allcott, Hunt
18
Enikolopov, Ruben
18
Gu, Bin
18
Kreutzer, Ralf T.
18
Kummer, Michael E.
18
Leimeister, Jan Marco
18
Vrontis, Demetris
18
Agnihotri, Raj
17
Krcmar, Helmut
17
Ruyter, Ko de
17
Walsh, Gianfranco
17
Asongu, Simplice
16
Hinz, Oliver
16
Hollebeek, Linda D.
16
Laurell, Christofer
16
Skiera, Bernd
16
Wirtz, Bernd W.
16
Xie, Tian
16
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IGI Global
108
Springer Fachmedien Wiesbaden
71
National Bureau of Economic Research
51
Books on Demand GmbH <Norderstedt>
9
Nomos Verlagsgesellschaft
9
World Bank Group
9
American Marketing Association
8
OECD
8
Friedrich-Schiller-Universität Jena
7
Springer-Verlag GmbH
7
World Bank
7
Edward Elgar Publishing
6
Springer Gabler <Firma>
6
Verlag Dr. Kovač
6
Information Resources Management Association
5
Technische Universität Dresden
5
epubli GmbH
5
Springer International Publishing
4
Universität Mannheim
4
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
Chartered Institute of Public Relations
3
De Gruyter Oldenbourg
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
FinanzBuch Verlag
3
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
3
International Telecommunications Society
3
MITP Verlags-GmbH & Co. KG
3
Organisation for Economic Co-operation and Development
3
Peter Lang GmbH
3
Steria Mummert Consulting AG
3
Weltbank
3
Westfälische Wilhelms-Universität Münster
3
Wiley-VCH
3
BITKOM Servicegesellschaft
2
Bund-Verlag
2
Bundesverband Digitale Wirtschaft
2
Dgroup
2
Droemer Verlag
2
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Journal of business research : JBR
453
Technological forecasting & social change : an international journal
240
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
International journal of internet marketing and advertising : IJIMA
158
Information systems research : ISR
149
SpringerLink / Bücher
138
Journal of management information systems : JMIS
124
Tourism management : research, policies, practice
119
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Industrial marketing management : the international journal for industrial and high-tech firms
94
International journal of hospitality management
92
Business horizons
90
Electronic commerce research
90
International journal of business information systems : IJBIS
90
Psychology & marketing
88
International journal of advertising : the review of marketing communications
86
Journal of marketing communications
83
Management science : journal of the Institute for Operations Research and the Management Sciences
83
Springer eBook Collection
80
Management information systems : mis quarterly
77
International journal of networking and virtual organisations : IJNVO
76
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
72
Journal of marketing management : MM
71
Journal of travel and tourism marketing
71
International journal of electronic marketing and retailing : IJEMR
68
The journal of product & brand management
68
Cogent business & management
67
Journal of information & knowledge management : JIKM
67
The journal of brand management : an international journal
67
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
International journal of technology marketing : IJTMkt
63
Journal of marketing
63
CESifo working papers
60
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
60
Journal of marketing management : JMM ; journal of the Academy of Marketing
57
Journal of advertising research
56
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Source
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ECONIS (ZBW)
20,735
EconStor
31
OLC EcoSci
2
Other ZBW resources
2
BASE
1
Showing
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1
Social media : a new way to success?
Mustonen, Piia
-
2009
Persistent link: https://www.econbiz.de/10003925596
Saved in:
2
Digital word of mouth and its offline amplification : a holistic approach to leveraging and amplifying all forms of WOM
Fulgoni, Gian M.
;
Lipsman, Andrew
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 18-21
Persistent link: https://www.econbiz.de/10010520799
Saved in:
3
Why following friends can hurt you : an exploratory investigation of the effects of envy on social networking sites among college-age users
Krasnova, Hanna
;
Widjaja, Thomas
;
Buxmann, Peter
; …
- In:
Information systems research : ISR
26
(
2015
)
3
,
pp. 585-605
Persistent link: https://www.econbiz.de/10011372831
Saved in:
4
Response to advertising on online social networks : the role of social capital
Pinho, José Carlos
;
Soares, Ana Maria
- In:
International journal of consumer studies
39
(
2015
)
3
,
pp. 239-248
Persistent link: https://www.econbiz.de/10011380547
Saved in:
5
Facebook use and individual well-being : like me to make me happier!
Pénard, Thierry
;
Mayol, Alexandre
-
2015
Persistent link: https://www.econbiz.de/10011303052
Saved in:
6
Do your online friends make you pay? : a randomized field experiment on peer influence in online social networks
Bapna, Ravi
;
Umyarov, Akhmed
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1902-1920
Persistent link: https://www.econbiz.de/10011338804
Saved in:
7
Exploring antecedents of online group-buying : social commerce perspective
Lin, Cathy S.
;
Wu, Sheng
- In:
Human systems management : HSM
34
(
2015
)
2
,
pp. 133-147
Persistent link: https://www.econbiz.de/10011316590
Saved in:
8
The effectiveness of embedded social media on hotel websites and the importance of social interactions and return on engagement
Aluri, Ajay
;
Slevitch, Lisa
;
Larzelere, Robert E.
- In:
International journal of contemporary hospitality management
27
(
2015
)
4
,
pp. 670-689
Persistent link: https://www.econbiz.de/10011326571
Saved in:
9
An agent-based model of the development of friendship links within Facebook
Abbas, Syed Muhammad Ali
- In:
Computational and mathematical organization theory
19
(
2013
)
2
,
pp. 232-252
Persistent link: https://www.econbiz.de/10009754545
Saved in:
10
Intention to purchase on social commerce websites across cultures : a cross-regional study
Ng, Celeste See-Pui
- In:
Information & management : the internat. journal of …
50
(
2013
)
8
,
pp. 609-620
Persistent link: https://www.econbiz.de/10010224800
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