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Learning from and with customers with social media : a model for social customer learning
Jussila, Jari J.; Kärkkäinen, Hannu; Leino, Maija - In: International journal of management, knowledge and … 1 (2012) 1, pp. 5-25
Persistent link: https://www.econbiz.de/10010341668
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Like, comment, subscribe : inside YouTube's chaotic rise to world domination
Bergen, Mark - 2022
"The definitive, deeply reported account of YouTube, the company that upended media, culture, industry, and democracy-by a leading tech journalist Across the world, people watch over a billion hours of video on YouTube every day. The sheer amount of video produced there is beyond comprehension....
Persistent link: https://www.econbiz.de/10013285822
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The AIDA model and the impact of TikTok video streaming on online shopping : a case study of TikTok
Luo, Xin; Tabassum, Naznin; Nayak, Bhabani Shankar - In: Modern Corporations and Strategies at Work, (pp. 73-91). 2022
Persistent link: https://www.econbiz.de/10013419422
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How brand live streaming affects brand attachment in social commerce : from the perspective of IT affordances
Wang, Tian; Wang, Yanglu; Wen, Yening; Wang, Chenyue - In: The journal of media economics 36 (2024) 1/2, pp. 1-28
Persistent link: https://www.econbiz.de/10014636068
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Online consumer communities, collaborative learning and innovation
Rossi, Carla - In: Measuring business excellence : the journal of … 15 (2011) 3, pp. 46-62
Persistent link: https://www.econbiz.de/10009314585
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Personalizing Twitter communication : an evaluation of "rotation-curation" for enhancing social media engagement within higher education
Condie, Jenna Marie; Ayodele, Ivett; Chowdhury, Sabirah; … - In: Journal of marketing for higher education 28 (2018) 2, pp. 192-209
Persistent link: https://www.econbiz.de/10011944570
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Online Consumer Communities, Collaborative Learning and Innovation
Rossi, Carla - 2014
to facilitate customers’ engagement in processes of collaborative learning and innovation, outlining the potential …
Persistent link: https://www.econbiz.de/10014165061
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Beyond the Tweet : using twitter to enhance engagement, learning, and success among first-year students
West, Bettina; Moore, Hélène; Barry, Ben - In: Journal of marketing education : JME 37 (2015) 3, pp. 160-170
Persistent link: https://www.econbiz.de/10011410650
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Exclusively synchronous online (VIRI) learning : the impact on student performance and engagement outcomes
Francescucci, Anthony; Rohani, Laila - In: Journal of marketing education : JME 41 (2019) 1, pp. 60-69
Persistent link: https://www.econbiz.de/10012008112
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Learning from mixed signals in online innovation communities
Riedl, Christoph A.; Seidel, Victor P. - In: Organization science : a journal of the Institute for … 29 (2018) 6, pp. 1010-1032
Persistent link: https://www.econbiz.de/10011956619