Content proliferation and narrowcasting in the age of streaming media
Year of publication: |
2023
|
---|---|
Authors: | Fang, Zhen ; Fan, Ming ; Jain, Apurva |
Published in: |
Production and operations management : the flagship research journal of the Production and Operations Management Society. - London : Sage Publications, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 32.2023, 10, p. 3295-3310
|
Subject: | content policy | customer engagement | learning | streaming media |
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