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CSR ads matter to luxury fashion brands : a construal level approach to understand Gen Z consumers' eWOM on social media

Youn, Song-yi; Cho, Eunjoo - In: Journal of fashion marketing and management 26 (2022) 3, pp. 516-533

Persistent link: https://www.econbiz.de/10013384546

Eco-engagement : tracing CSR communication's ripple effect on consumer hospitality loyalty

Cao, Peng; Sial, Muhammad Safdar; Alvarez, Susana; … - In: Journal of retailing and consumer services 79 (2024), pp. 1-16

Persistent link: https://www.econbiz.de/10015101061

Small local banks in social media : converting social responsibility into consumer attention and economic outcomes

Kozłowski, Łukasz; Kuchciak, Iwa - In: Journal of business economics and management 22 (2021) 4, pp. 958-987

This study investigates the thematic content of Facebook disclosures from small local banks (SLBs) in Poland, their impact on Facebook users' attention, and the economic repercussions for SLBs' growth and performance. Based on the specificity of SLBs and existing empirical evidence, it...

Persistent link: https://www.econbiz.de/10013256429

Engaging consumers on social media : empirical evidence from the communications analysis of a CSR oriented company

Tuan, Annamaria; Moretti, Andrea - In: International journal of technology marketing : IJTMkt 12 (2017) 2, pp. 180-205

Persistent link: https://www.econbiz.de/10011746024

From screen to service : how corporate social responsibility messages on social media shape hotel consumer advocacy

Ahmad, Naveed; Ahmad, Aqeel; Lewandowska, Anna; Han, Heesup - In: Journal of hospitality marketing & management 33 (2024) 3, pp. 384-413

Persistent link: https://www.econbiz.de/10014511811

Socially responsible or financially exploitative? : sports fans' views of the response by sportswear brands to athlete activism in the USA

Cleland, Jamie; Cashmore, Ernest; Dixon, Kevin; … - In: International journal of sport management and marketing … 24 (2024) 1, pp. 23-39

Persistent link: https://www.econbiz.de/10015066412

Organization sustainability communication by fashion brands : a qualitative analysis of messaging and engagement on Facebook and Instagram

Pookulangara, Sanjukta; Shephard, Arlesa; Muralidharan, … - In: Journal of promotion management : innovations in … 30 (2024) 6, pp. 1029-1055

Persistent link: https://www.econbiz.de/10015049480

Social CRM analytics : gaining customer insights for designing social CRM strategies

Lal, Prerna - In: Strategic customer relationship management in the age …, (pp. 22-41). 2015

Persistent link: https://www.econbiz.de/10011399116

Online social networking and socially responsible consumption : X and Y generations' case

Tamošiūnaitė, Rūta; Karlaitė, Dalia - In: International journal of business and emerging markets … 7 (2015) 3, pp. 251-264

Persistent link: https://www.econbiz.de/10011416871

Promotion of sustainable consumption of food by vitrual communities

Łazorko, Katarzyna - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 14 (2015) 2, pp. 95-105

Persistent link: https://www.econbiz.de/10011339378

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