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~subject:"Social Web"
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Social Web
Consumer behaviour
83,815
Konsumentenverhalten
81,365
Relationship marketing
26,443
Beziehungsmarketing
25,768
Theorie
13,798
Theory
13,531
Motivation
8,802
Soziale Beziehungen
8,772
Social relations
8,493
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8,266
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8,240
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8,223
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8,045
Brand image
7,111
Markenimage
7,067
Deutschland
6,867
Social web
6,507
USA
6,505
Germany
6,466
Service quality
6,371
Dienstleistungsqualität
6,318
United States
6,212
Online-Handel
6,096
Online retailing
6,081
Experiment
5,408
Online-Marketing
5,393
Internet marketing
5,368
Electronic Commerce
4,760
Einzelhandel
4,649
E-commerce
4,605
Retail trade
4,602
Brand
4,512
Markenartikel
4,501
Vertrauen
4,020
Confidence
3,983
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3,964
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3,943
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3,928
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3,739
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Filieri, Raffaele
19
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19
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19
Bailey, Michael
18
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17
Martínez-López, Francisco J.
16
Dwivedi, Yogesh Kumar
15
Hollebeek, Linda D.
15
Flavián Blanco, Carlos
14
Harrigan, Paul
14
Ozuem, Wilson
13
Rita, Paulo
13
Hajli, Nick
12
Law, Chun Hung Roberts
12
Agnihotri, Raj
11
Casaló, Luis V.
11
Gázquez-Abad, Juan Carlos
11
Füller, Johann
10
Hennig-Thurau, Thorsten
10
Ranfagni, Silvia
10
Ruyter, Ko de
10
Sabatini, Fabio
10
Seo, Yuri
10
Thaichon, Park
10
Veloutsou, Cleopatra
10
Vrontis, Demetris
10
Akram, Umair
9
Bauernschuster, Stefan
9
Bigné Alcañiz, J. Enrique
9
Bilgihan, Anil
9
Falck, Oliver
9
Hinz, Oliver
9
Itani, Omar S.
9
Rather, Raouf Ahmad
9
Stephen, Andrew T.
9
Usman, Osly
9
Wallace, Elaine
9
Ahuja, Vandana
8
Conduit, Jodie
8
Constantinides, Efthymios
8
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Springer Fachmedien Wiesbaden
17
IGI Global
11
American Marketing Association
5
National Bureau of Economic Research
5
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
Verlag Dr. Kovač
3
De Gruyter Oldenbourg
2
Edward Elgar Publishing
2
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
2
Springer International Publishing
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Steria Mummert Consulting AG
2
Technische Universität Braunschweig
2
Universität Mannheim
2
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1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
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Deutsches Forschungsinst. f. öffentl. Verwaltung Speyer
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Fachhochschule Reutlingen / European School of Business
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
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Fraunhofer-Institut für Arbeitswirtschaft und Organisation
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Friedrich-Schiller-Universität Jena
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Fritz Knapp Verlag
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Galileo Press
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
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Haufe-Lexware GmbH & Co. KG
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1
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1
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1
Institut de recherche juridique-André Tunc / Journées <2016, Paris>
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
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Journal of business research : JBR
257
Journal of retailing and consumer services
192
International journal of internet marketing and advertising : IJIMA
113
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
106
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
85
Technological forecasting & social change : an international journal
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
73
The journal of product & brand management
60
Journal of promotion management : innovations in planning and applied research
57
Journal of internet commerce
56
Journal of marketing communications
55
International journal of electronic marketing and retailing : IJEMR
54
Psychology & marketing
52
International journal of advertising : the review of marketing communications
50
Journal of management information systems : JMIS
50
International journal of hospitality management
48
Electronic commerce research
44
The journal of brand management : an international journal
44
Information systems research : ISR
42
International journal of business information systems : IJBIS
41
Journal of electronic commerce research : JECR
41
Industrial marketing management : the international journal for industrial and high-tech firms
40
International journal of consumer studies
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
Journal of strategic marketing
40
Marketing intelligence & planning
40
International journal of electronic commerce : IJEC
39
Journal of marketing
38
Tourism management : research, policies, practice
38
International journal of technology marketing : IJTMkt
37
Cogent business & management
36
Journal of marketing management : MM
36
Journal of travel and tourism marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
33
Business horizons
32
SpringerLink / Bücher
31
Young consumers : insight and ideas for responsible marketers
30
Asia Pacific journal of marketing and logistics
29
Journal of fashion marketing and management
29
International journal of e-business research : an official publication of the Information Resources Management Association
28
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ECONIS (ZBW)
6,507
EconStor
3
OLC EcoSci
1
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1
Social capital, user motivation, and collaborative consumption of online platform services
Kim, Eunjin
;
Yoon, Sungjun
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648954
Saved in:
2
Ride-sharing platforms : the effects of online social interactions on loyalty, mediated by perceived benefits
Zhang, Jing
;
Zhang, Linghua
;
Ma, Bei
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 698-713
Persistent link: https://www.econbiz.de/10014428167
Saved in:
3
Peer-to-peer interactions in the sharing economy : exploring the role of reciprocity within a Chinese social network
Starr, Richard G., Jr.
;
Zhu, Andrew Q.
; …
- In:
Australasian marketing journal
28
(
2020
)
3
,
pp. 67-80
Persistent link: https://www.econbiz.de/10012599958
Saved in:
4
Former customers' e-WOM in social media platforms : an investigation of motives, network size and social ties
Azer, Jaylan
;
Ranaweera, Chatura
- In:
Journal of business research : JBR
146
(
2022
),
pp. 118-133
Persistent link: https://www.econbiz.de/10013271382
Saved in:
5
Mechanisms for incentivizing and encouraging online social interactions - an experiment analysing the role of recommendations and rewards on advertisement sharing behaviour
Feitosa, William
- In:
Contemporary issues in social media marketing
,
(pp. 271-281)
.
2018
Persistent link: https://www.econbiz.de/10011715089
Saved in:
6
In platform we trust : how interchangeability affects trust decisions in collaborative consumption
Chameroy, Fabienne
;
Salgado, Stéphane
;
Barnier, Virginie de
- In:
Technological forecasting and social change : an …
198
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10015075801
Saved in:
7
How emotional attachment influences lender participation in consumer-to-consumer rental platforms
Graul, Antje R. H.
;
Brough, Aaron R.
;
Isaac, Mathew S.
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1211-1217
Persistent link: https://www.econbiz.de/10013194346
Saved in:
8
Influence of media capabilities on trust in the sharing economy
Harrison, Andrew
;
Mirsadikov, Akmal
;
Luu, Truong
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 953-982
Persistent link: https://www.econbiz.de/10014365187
Saved in:
9
Examining gifting through social network services : a social exchange theory perspective
Kim, Hee-Woong
;
Kankanhalli, Atreyi
;
Lee, So-Hyun
- In:
Information systems research : ISR
29
(
2018
)
4
,
pp. 805-828
Persistent link: https://www.econbiz.de/10011975868
Saved in:
10
Trust me, trust me not : a nuanced view of influencer marketing on social media
Kim, Do Yuon
;
Kim, Hye-yŏng
- In:
Journal of business research : JBR
134
(
2021
),
pp. 223-232
Persistent link: https://www.econbiz.de/10012643742
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