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Team participation and online gamer loyalty
Teng, Ching-I; Chen, Wei-Wen - In: Electronic commerce research and applications 13 (2014) 1, pp. 24-31
Persistent link: https://www.econbiz.de/10011348337
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Choice architectures in the digital economy : towards a new understanding of digital vulnerability
Helberger, Natali; Sax, M.; Strycharz, J.; Micklitz, … - In: Journal of consumer policy : consumer issues in law, … 45 (2022) 2, pp. 175-200
Persistent link: https://www.econbiz.de/10013271717
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Adventures in the metaverse
Hirsch, Peter B. - In: The journal of business strategy 43 (2022) 5, pp. 332-336
Persistent link: https://www.econbiz.de/10013392373
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What you post is what you get : the mediator role of reached individuals in the causal relationship among posted content types and follower counts on Facebook
Poecze, Flora - In: Naše gospodarstvo : NG 65 (2019) 4, pp. 57-71
existing online brand personality and gaming research, offering value to the research domain of online marketing and …
Persistent link: https://www.econbiz.de/10012171167
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How do prosumers collaborate inonline communities? : the four-level structure of collaborative prosumption practices
Bucher, Jan-Hendrik; Gollnhofer, Johanna Franziska; … - In: Understanding collaborative consumption, (pp. 27-42). 2024
Persistent link: https://www.econbiz.de/10014566139
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Virtual worlds in competitive contexts : analyzing eSports consumer needs
Weiss, Thomas; Schiele, Sabrina - In: Electronic markets : the international journal on … 23 (2013) 4, pp. 307-316
Persistent link: https://www.econbiz.de/10010223064
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The booming eSports market : a field day for fans
Lehnert, Kevin; Walz, Anna; Christianson, Ryan - In: The journal of business strategy 43 (2022) 2, pp. 122-128
Persistent link: https://www.econbiz.de/10013392214
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Profiting from innovative user communities : how firms organize the production of user modifications in the computer games industry
Jeppesen, Lars Bo (contributor) - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002577728
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Virtuelle Markenwelten : Bestandsaufnahmen am Beispiel von Second Life
Adams, Oliver; Mosner, Thomas; Kemmer, Daniela - In: Schauplätze dreidimensionaler Markeninszenierung : …, (pp. 505-517). 2008
Persistent link: https://www.econbiz.de/10003743664
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Synthetische Welten : ein neues Phänomen im Web 2.0 ; Ergebnisse einer explorativen Grundlagenstudie am Beispiel von "Second Life"
Amann, Rolf; Martens, Dirk - In: Media-Perspektiven (2008) 5, pp. 255-270
Der Aufsatz behandelt das Phänomen der Online-3D-Welt "Second life", die binnen kürzester Zeit Anfang 2007 rund 3,1 Millionen Benutzer bzw. "Bewohner" an sich binden konnte und versucht einen Ausblick auf die gesellschaftlichen Auswirkungen dieser und ähnlicher "virtueller" Welten auf die...
Persistent link: https://www.econbiz.de/10003718089