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Social media : is this the new organizational stepchild?
Choi, Youngtae; Thoeni, Andrew - In: European business review : EBR ; the official journal … 28 (2016) 1, pp. 21-38
Persistent link: https://www.econbiz.de/10011430430
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Impact of internet and social media on organisational change of OTC medicines marketing management
Roblek, Vasja - In: International journal of electronic marketing and … 6 (2015) 3, pp. 239-258
Persistent link: https://www.econbiz.de/10011523773
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Exploring the Facebook Like : a product and service perspective
Pelletier, Mark J.; Horky, Alisha Blakeney - In: Journal of research in interactive marketing : … 9 (2015) 4, pp. 337-354
Persistent link: https://www.econbiz.de/10011456289
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Using Web 2.0 for health promotion and social marketing efforts : lessons learned from Web 2.0 experts
Dooley, Jennifer Allyson; Jones, Sandra C.; Iverson, Don - In: Health marketing quarterly 31 (2014) 2, pp. 178-196
Persistent link: https://www.econbiz.de/10010398944
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College-aged young consumers' interpretation of Twitter and marketing information on Twitter
Chen, Huan - In: Young consumers : insight and ideas for responsible … 16 (2015) 2, pp. 208-221
Persistent link: https://www.econbiz.de/10011382834
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Crowd-based accountability : examining how social media commentary reconfigures organizational accountability
Karunakaran, Arvind; Orlikowski, Wanda J.; Scott, Susan V. - In: Organization science 33 (2022) 1, pp. 170-193
Persistent link: https://www.econbiz.de/10012820468
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"Is it all just lip service?" : on Instagram and the normalisation of the cosmetic servicescape
Rodner, Victoria; Goode, Amy; Burns, Zara - In: The journal of services marketing 36 (2022) 1, pp. 44-58
Persistent link: https://www.econbiz.de/10012798381
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Facebook recruitment and online interviewing - suitable for qualitative research in migration?
Pszczółkowska, Dominika - 2020
Facebook is increasingly used for recruiting research participants, especially for quantitative studies and in research in the field of health. Migration scholars have also noticed its potential. This article aims to discuss the use of the online social network for recruiting respondents for...
Persistent link: https://www.econbiz.de/10012221304
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Australian and New Zealand B Corps and their use of social media
Reynolds, Giao; Lambert, Susan; Podder, Jyotirmoy - In: Eurasian business perspectives : proceedings of the …, (pp. 85-93). 2019
B Corp certification originated in the United States (U.S.) but firms in other countries including Australia and New Zealand are increasingly seeking certification. B Corps are for-profit companies that voluntarily agree to meet high standards of social and environmental performance and...
Persistent link: https://www.econbiz.de/10013170762
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Knowledge protection challenges of social media encountered by organizations
Väyrynen, Karin; Hekkala, Riitta; Liias, Tuula - In: Journal of organizational computing and electronic commerce 23 (2013) 1/2, pp. 34-55
Persistent link: https://www.econbiz.de/10009737620