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Lessons learned during a career
Zaltman, Gerald - 2011
Persistent link: https://www.econbiz.de/10009270365
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Planned social change and the diffusion of innovation
Zaltman, Gerald; Bagozzi, Richard P.; Andreasen, Alan R.; … - 2018
Persistent link: https://www.econbiz.de/10011899968
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Processes and phenomena of social change
Zaltman, Gerald (ed.) - 1973
Persistent link: https://www.econbiz.de/10000556921
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Creating social change
Zaltman, Gerald (contributor); Kotler, Philip (contributor);  … - 1972
Persistent link: https://www.econbiz.de/10000330183