Cases in marketing research
Year of publication: |
1975
|
---|---|
Authors: | Schultz, Randall L. |
Other Persons: | Zaltman, Gerald (contributor) ; Burger, Philip (contributor) |
Publisher: |
Hinsdale, Ill : Dryden Press |
Subject: | Vereinigte Staaten | Marktforschung |
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Rice, Craig S., (1966)
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Market testing consumer products : a symposium
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