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Collective brand relationships
O'Guinn, Thomas C.; Muñiz, Albert M. - In: Handbook of brand relationships, (pp. 173-194). 2009
Persistent link: https://www.econbiz.de/10003915585
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Toward a sociological model of brands
O'Guinn, Thomas C.; Muniz, Albert M. - In: Brands and brand management : contemporary research …, (pp. 133-155). 2010
Persistent link: https://www.econbiz.de/10003941313