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Social media
Social Web
20,860
Social web
20,829
Öffentlichkeitsarbeit
9,959
Public relations
9,430
Konsumentenverhalten
8,535
Consumer behaviour
8,518
Werbewirkung
8,042
Online-Marketing
7,838
Advertising effects
7,815
Internet marketing
7,727
Werbung
4,655
Advertising
4,499
Deutschland
3,795
Germany
3,466
Mediensektor
3,397
Media industries
3,365
Kommunikationsmedien
3,299
Communication media
3,263
Markenführung
3,110
Brand management
3,106
Soziales Netzwerk
2,510
Theorie
2,474
Theory
2,424
Viral marketing
2,405
Virales Marketing
2,405
Relationship marketing
2,402
Beziehungsmarketing
2,401
USA
2,370
Social network
2,348
Internet
2,327
United States
2,257
Kommunikation
2,206
Electronic Commerce
2,175
E-commerce
2,079
Markenimage
2,058
Brand image
2,039
Communication
1,916
Mediennutzung
1,715
social media
1,707
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Undetermined
1,399
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181
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1,798
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Agnihotri, Raj
6
Dwivedi, Yogesh Kumar
6
Harrigan, Paul
6
Milne, George R.
6
Rita, Paulo
6
Asongu, Simplice
5
Carlson, Jamie
5
Filieri, Raffaele
5
Hajli, Nick
5
Hennig-Thurau, Thorsten
5
Itani, Omar S.
5
Martin, Sebastian
5
Moro, Sérgio
5
Swani, Kunal
5
Vrontis, Demetris
5
Bowen, Melanie
4
Chen, Jinyan
4
Dessart, Laurence
4
Fischbach, Kai
4
Haenlein, Michael
4
He, Wu
4
Hinson, Robert
4
Karjaluoto, Heikki
4
Kirilenko, Andrei
4
Korzynski, Pawel
4
Laurell, Christofer
4
Pancer, Ethan
4
Paniagua, Jordi
4
Pennington-Gray, Lori
4
Rahman, Mohammad M.
4
Rana, Nripendra P.
4
Renault, Thomas
4
Saxton, Gregory D.
4
Shen, Dehua
4
Stantic, Bela
4
Stavros, Constantino
4
Thaichon, Park
4
Verlegh, Peeter
4
Zhai, Xueting
4
Zhang, Hong
4
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Edward Elgar Publishing
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
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Journal of business research : JBR
123
Technological forecasting & social change : an international journal
68
Journal of retailing and consumer services
55
Tourism management : research, policies, practice
46
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
38
Business horizons
37
Industrial marketing management : the international journal for industrial and high-tech firms
37
The journal of product & brand management
30
Corporate communications : an international journal
28
European journal of marketing
21
International journal of hospitality management
20
International journal of contemporary hospitality management
19
The journal of brand management : an international journal
17
Journal of business ethics : JOBE
16
Journal of communication management : an international journal
16
The journal of services marketing
16
Marketing intelligence & planning
15
The journal of business & industrial marketing
15
Tourism management perspectives : TMP
15
Electronic commerce research
14
European management journal
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of electronic commerce research : JECR
13
European journal of marketing : EJM
12
Finance research letters
12
Qualitative market research : an international journal
12
Sport management review
12
Journal of the Academy of Marketing Science
11
Telecommunications policy : the international journal of digital economy, data sciences and new media
11
The marketing review
11
Tourism analysis : an interdisciplinary tourism & hospitality journal
11
Accounting, auditing & accountability journal
10
Asia Pacific journal of marketing and logistics
10
International journal of sports marketing & sponsorship
10
Journal of fashion marketing and management
10
Young consumers : insight and ideas for responsible marketers
10
International review on public and non-profit marketing
9
Economics letters
8
International review of economics & finance : IREF
8
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ECONIS (ZBW)
1,774
Other ZBW resources
19
USB Cologne (EcoSocSci)
5
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1
The ties that bind? : online musicians and their fans
Daellenbach, Kate
;
Kusel, Rachael
;
Rod, Michel
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
2
,
pp. 168-190
Persistent link: https://www.econbiz.de/10010532604
Saved in:
2
Revisiting media selection in the digital era : adoption and usage
Huang, Yunchu
;
Yang, Chang-Gyu
;
Baek, Heon
;
Lee, Sang Gun
- In:
Service business
10
(
2016
)
1
,
pp. 239-260
Persistent link: https://www.econbiz.de/10011722244
Saved in:
3
The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
Saved in:
4
Are social media emancipatory or hegemonic? : societal effects of mass media digitization in the case of the SOPA discourse
Miranda, Shaila M.
;
Young, Amber
;
Yetgin, Emre
- In:
Management information systems : mis quarterly
40
(
2016
)
2
,
pp. 303-329
Persistent link: https://www.econbiz.de/10011489923
Saved in:
5
The impact of communication channels on mobile banking adoption
Huong Thi Thanh Tran
;
Corner, James
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
1
,
pp. 78-109
Persistent link: https://www.econbiz.de/10011540050
Saved in:
6
Reliving a crisis through a feature film : corporate image from online user-generated versus official media perspectives
Heavens, Andrew
;
Osburg, Victoria-Sophie
;
Yoganathan, …
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 17-28
Persistent link: https://www.econbiz.de/10012155679
Saved in:
7
Victims or conspirators? : understanding a hot-issue public's online reactions to a victim cluster crisis
Krishna, Arunima
;
Vibber, Kelly S.
- In:
Journal of communication management : an international …
21
(
2017
)
3
,
pp. 303-318
Persistent link: https://www.econbiz.de/10011776366
Saved in:
8
Analyzing the role of media orchestration in conducting disinformation campaigns on blogs
Bandeli, Kiran Kumar
;
Agarwal, Nitin
- In:
Computational & mathematical organization theory
27
(
2021
)
2
,
pp. 134-160
Persistent link: https://www.econbiz.de/10012543116
Saved in:
9
Mothers' self-representations and representations of childhood on social media
Kallioharju, Minna
;
Wilska, Terhi-Anna
;
Vänskä, Annamari
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 485-499
Persistent link: https://www.econbiz.de/10014302778
Saved in:
10
The effects of ICT and mass media in post-disaster recovery : a two model case study of the Great East Japan Earthquake
Cheng, John W.
;
Mitomo, Hitoshi
;
Otsuka, Tokio
;
Jeon, …
- In:
Telecommunications policy : the international journal …
39
(
2015
)
6
,
pp. 515-532
Persistent link: https://www.econbiz.de/10011496412
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