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Social media : communication strategies, engagement and future research directions
Dolan, Rebecca; Conduit, Jodie; Fahy, John; Goodman, Steve - In: International journal of wine business research : IJWBR 29 (2017) 1, pp. 2-19
Persistent link: https://www.econbiz.de/10011704087
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Internet of Things: effectiveness of instant messengers on consumer behaviour as a digital marketing channel
Rangaswamy, Easwaramoorthy; Ling, Stephanie Lim Mei; … - In: Corporate Practices: Policies, Methodologies, and …, (pp. 205-229). 2024
Persistent link: https://www.econbiz.de/10014563877
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The social media transformation process : curating content into strategy
Kilgour, Mark; Sasser, Sheila L.; Larke, Roy - In: Corporate communications : an international journal 20 (2015) 3, pp. 326-343
Persistent link: https://www.econbiz.de/10011401381
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Subjective well-being measurement based on Chinese grassroots blog text sentiment analysis
Qi, Jiayin; Fu, Xiangling; Zhu, Ge - In: Information & management : the internat. journal of … 52 (2015) 7, pp. 859-869
Persistent link: https://www.econbiz.de/10011416361
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Jumpstarting the use of social technologies in your organization
Guinan, Patricia J.; Parise, Salvatore; Rollag, Keith - In: Business horizons 57 (2014) 3, pp. 337-347
Persistent link: https://www.econbiz.de/10010359483
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On the role of social media in the "responsible" food business : blogger buzz on health and obesity issues
Lee, Hsin-hsuan Meg; Dolen, Willemijn M. van; Kolk, Ans - In: Journal of business ethics : JOBE 118 (2013) 4, pp. 695-707
Persistent link: https://www.econbiz.de/10010237030
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Destination social business : exploring an organization's journey with social media, collaborative community and expressive individuality
Weinberg, Bruce D.; Ruyter, Ko de; Dellarocas, Chrysanthos - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 299-310
Persistent link: https://www.econbiz.de/10010242269
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Twitter content categorisation : a public library perspective
Shiri, Ali; Rathi, Dinesh - In: Journal of information & knowledge management : JIKM 12 (2013) 4, pp. 1-8
Persistent link: https://www.econbiz.de/10010246413
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Analyzing sentiments in Web 2.0 social media data in Chinese : experiments on business and marketing related Chinese Web forums
Fan, Li; Zhang, Yulei Gavin; Dang, Yan Mandy; Chen, Hsinchun - In: Information technology and management 14 (2013) 3, pp. 231-242
Persistent link: https://www.econbiz.de/10010196412
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Stairways to heaven : implementing social media in organizations
Levy, Moria - In: Journal of knowledge management 17 (2013) 5, pp. 741-754
Persistent link: https://www.econbiz.de/10010202181