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Social media as complementary consumption : the relationship between consumer empowerment and social interactions in experiential and informative contexts
Yuksel, Mujde; Milne, George R.; Miller, Elizabeth G. - In: The journal of consumer marketing 33 (2016) 2, pp. 111-123
Persistent link: https://www.econbiz.de/10011524147
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Should tweets differ for B2B and B2C? : an analysis of Fortune 500 companies' Twitter communications
Swani, Kunal; Brown, Brian P.; Milne, George R. - In: Industrial marketing management : the international … 43 (2014) 5, pp. 873-881
Persistent link: https://www.econbiz.de/10010404061
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Social media services branding : the use of corporate brand names
Swani, Kunal; Milne, George R.; Miller, Elizabeth G. - In: Journal of business research : JBR 125 (2021), pp. 785-797
Persistent link: https://www.econbiz.de/10012494177
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Evaluating Facebook brand content popularity for service versus goods offerings
Swani, Kunal; Milne, George R. - In: Journal of business research : JBR 79 (2017), pp. 123-133
Persistent link: https://www.econbiz.de/10011745171
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What messages to post? Evaluating the popularity of social media communications in business versus consumer markets
Swani, Kunal; Milne, George R.; Brown, Brian P.; Assaf, … - In: Industrial marketing management : the international … 62 (2017), pp. 77-87
Persistent link: https://www.econbiz.de/10011707068
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AI-driven technology and privacy : the value of social media responsibility
Walker, Kristen L.; Milne, George R. - In: Journal of research in interactive marketing : … 18 (2024) 5, pp. 815-835
Persistent link: https://www.econbiz.de/10015062967