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Reprint: YouTube utopianism : social media profanation and the clicktivism of capitalist critique
Kozinets, Robert V. - In: Journal of business research : JBR 131 (2021), pp. 349-365
Persistent link: https://www.econbiz.de/10012545010
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YouTube utopianism : social media profanation and the clicktivism of capitalist critique
Kozinets, Robert V. - In: Journal of business research : JBR 98 (2019), pp. 65-81
Persistent link: https://www.econbiz.de/10012007165
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Algorithmic branding through platform assemblages : core conceptions and research directions for a new era of marketing and service management
Kozinets, Robert V. - In: Journal of service management 33 (2022) 3, pp. 437-452
Persistent link: https://www.econbiz.de/10013325615