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Perception or capabilities? : an empirical investigation of the factors influencing the adoption of social media and public cloud in German SMEs
Hassan, Sohaib Shahzad; Reuter, Christian; Bzhalava, Levan - In: International journal of innovation management 25 (2021) 1, pp. 2150002-1-2150002-26
Persistent link: https://www.econbiz.de/10012507896
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Technological advancements and social challenges for one-to-one marketing
Fowler, Danielle; Pitta, Dennis; Leventhal, Richard C. - In: The journal of consumer marketing 30 (2013) 6, pp. 509-516
Persistent link: https://www.econbiz.de/10010227345
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The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett; Audrezet, Alice; Moulard, Julie Guidry; … - In: Journal of business research : JBR 170 (2024), pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
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Understanding networking dynamics in born global firms' internationalization : balancing the mix of physical and virtual networking in B2B markets
Tobiassen, Anita Ellen; Pettersen, Inger Beate - In: The journal of business & industrial marketing 38 (2023) 3, pp. 494-506
Persistent link: https://www.econbiz.de/10013539310
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The emergence of virtual influencers : a shift in the influencer marketing paradigm
Jhawar, Anand; Kumar, Prashant; Varshney, Sanjeev - In: Young consumers : insight and ideas for responsible … 24 (2023) 4, pp. 468-484
Persistent link: https://www.econbiz.de/10014302749
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The social media transformation process : curating content into strategy
Kilgour, Mark; Sasser, Sheila L.; Larke, Roy - In: Corporate communications : an international journal 20 (2015) 3, pp. 326-343
Persistent link: https://www.econbiz.de/10011401381
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Subjective well-being measurement based on Chinese grassroots blog text sentiment analysis
Qi, Jiayin; Fu, Xiangling; Zhu, Ge - In: Information & management : the internat. journal of … 52 (2015) 7, pp. 859-869
Persistent link: https://www.econbiz.de/10011416361
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Jumpstarting the use of social technologies in your organization
Guinan, Patricia J.; Parise, Salvatore; Rollag, Keith - In: Business horizons 57 (2014) 3, pp. 337-347
Persistent link: https://www.econbiz.de/10010359483
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On the role of social media in the "responsible" food business : blogger buzz on health and obesity issues
Lee, Hsin-hsuan Meg; Dolen, Willemijn M. van; Kolk, Ans - In: Journal of business ethics : JOBE 118 (2013) 4, pp. 695-707
Persistent link: https://www.econbiz.de/10010237030
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Destination social business : exploring an organization's journey with social media, collaborative community and expressive individuality
Weinberg, Bruce D.; Ruyter, Ko de; Dellarocas, Chrysanthos - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 299-310
Persistent link: https://www.econbiz.de/10010242269