Similar Search Results

The search for innovative partners in co-creation : identifying lead users in social media through netnography and crowdsourcing

Brem, Alexander; Bilgram, Volker - In: Journal of engineering and technology management : JET-M 37 (2015), pp. 40-51

Persistent link: https://www.econbiz.de/10011428742

The impact of user interactions in social media on brand awareness and purchase intention : the case of MINI on Facebook

Hutter, Katja; Hautz, Julia; Dennhardt, Severin; … - In: The journal of product & brand management 22 (2013) 5/6, pp. 342-351

Persistent link: https://www.econbiz.de/10010224852

Let users generate your video ads? : the impact of video source and quality on consumers' perceptions and intended behaviors

Hautz, Julia; Füller, Johann; Hutter, Katja; … - In: Journal of interactive marketing : a quarterly … 28 (2014) 1, pp. 1-15

Persistent link: https://www.econbiz.de/10010347824

The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook

Hutter, Katja; Hautz, Julia; Dennhardt, Severin; … - In: Journal of Product & Brand Management 22 (2013) 5/6, pp. 342-351

Purpose – The purpose of this article is to analyze how social media activities, in specifically the Facebook page of a car manufacturer, and user interactions with these brand related activities affect the perception of brands and ultimately influence consumers purchase decision. Based on an...

Persistent link: https://www.econbiz.de/10014896925