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Investigating marketing managers' perspectives on social media in Chile
Bianchi, Constanza; Andrews, Lynda - In: Journal of business research : JBR 68 (2015) 12, pp. 2552-2559
Persistent link: https://www.econbiz.de/10011399581
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The role of social media in affective trust building in customer-supplier relationships
Calefato, Fabio; Lanubile, Filippo; Novielli, Nicole - In: Electronic commerce research 15 (2015) 4, pp. 453-482
Persistent link: https://www.econbiz.de/10011400944
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The social media transformation process : curating content into strategy
Kilgour, Mark; Sasser, Sheila L.; Larke, Roy - In: Corporate communications : an international journal 20 (2015) 3, pp. 326-343
Persistent link: https://www.econbiz.de/10011401381
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Consumer engagement in online brand communities : a social media perspective
Dessart, Laurence; Veloutsou, Cleopatra; Morgan-Thomas, Anna - In: The journal of product & brand management 24 (2015) 1, pp. 28-42
Persistent link: https://www.econbiz.de/10010514490
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A novel social media competitive analytics framework with sentiment benchmarks
He, Wu; Wu, Harris; Yan, Gongjun; Akula, Vasudeva; … - In: Information & management : the internat. journal of … 52 (2015) 7, pp. 801-812
Persistent link: https://www.econbiz.de/10011416353
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A social endorsing mechanism for target advertisement diffusion
Lin, Lien-Fa; Li, Yung-Ming; Wu, Wen-Hsiang - In: Information & management : the internat. journal of … 52 (2015) 8, pp. 982-997
Persistent link: https://www.econbiz.de/10011416917
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Consumer perception of knowledge-sharing in travel-related online social networks
Bilgihan, Anil; Barreda, Albert; Okumus, Fevzi; Nusair, … - In: Tourism management : research, policies, practice 52 (2016), pp. 287-296
Persistent link: https://www.econbiz.de/10011418426
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Network technology adoption by US biotechnology firms : a contextual approach of social media applications
Vidot-Delerue, Hélène; Cronje, Tom - In: International journal of innovation management 19 (2015) 5, pp. 1550047-1-20
Persistent link: https://www.econbiz.de/10011422412
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Does a virtual like cause actual liking? : how following a brand's facebook updates enhances brand evaluations and purchase intention
Beukeboom, Camiel J.; Kerkhof, Peter; Vries, Metten de - In: Journal of interactive marketing : a quarterly … 32 (2015), pp. 26-36
Persistent link: https://www.econbiz.de/10011422780
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Of "likes" and "pins" : the effects of consumers' attachment to social media
VanMeter, Rebecca A.; Grisaffe, Douglas B.; Chonko, … - In: Journal of interactive marketing : a quarterly … 32 (2015), pp. 70-88
Persistent link: https://www.econbiz.de/10011422800