Purpose The purpose of this paper is to assess the role of Facebook in organizational reputation management by analyzing how efficiently the most reputable companies in the USA use Facebook. Design/methodology/approach This study analyzed 22 companies’ efficiency in using Facebook in...

Purpose The purpose of this paper is to explore British Petroleum’s (BP) crisis response on Facebook and factors contributing to its stakeholders’ perceptions of its crisis response strategies during the Deepwater Horizon oil spill. Design/methodology/approach Applying crisis response...