Purpose – The purpose of this paper is to add to the literature by exploring how curvilinear manifestations of user engagement can be explained in the setting of fashion-oriented social media. Design/methodology/approach – This study analyses how ten Swedish fashion brands have been...

Purpose The aim of this paper is to conceptually explore how spatial features of social media can be explained. Design/methodology/approach Based on a conceptual approach, specific spatial features of social media are reviewed in terms of location, locale and sense of place within the wider...